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NORÐUR Journal

Editorials and Stories.

09/08
All sides of Iceland in one day

The Laugavegur trail is one of the most popular multi-day hiking routes in the world, spanning 55 kilometers across the highlands of Iceland. With its dynamic and ever-changing scenery, the trail displays a glimpse into all forms of the highland landscape, while exposing hikers to the many faces of the notoriously unpredictable Icelandic weather. This summer, our ambassador, Benjamin Hardman set to traverse and document the whole trail in one straight push,
aiming to experience all sides of the landscape and conditions on foot within a 24-hour window

08/14
The colors of the volcano

This year we looked to the colours of Icelandic lava caves to inspire our collection. Cooled lava at the surface is usually grey or black, depending on age. However, when the heat of the earth reaches the surface, forming geysers and hot pools, the volcanic minerals can combine to create colourful rocks in fantastic combinations. These are the colours you will also find, cooler and a bit safer, inside lava caves.

06/07
Confident | Emilie Lilja

Hardworking, a term that describes Emilie Lilja well. As a social media influencer, DJ, podcast-host, head-ambassador and a public figure in Copenhagen, Emilie Lilja deals with high amount of pressure and stress in her everyday life. Being able to stay afloat in such conditions does not only demand a serious work ethic, but also the ability to know when and how to pull the plug and relax. For Emilie, that means driving out of the city, north of Copenhagen, or going abroad exploring new exciting destinations and cultures.

05/27
SS19 Editorial | Walk the Woods Pt. II

For the third edition of our Copenhagen editorial, 66°North presents the SS19 editorial “Walk the woods” - a seasonal exploration of functional clothing with understated technical styling. For this season, the SS19 editorial is about showing that braving the outdoors doesn’t necessarily mean traveling to remote places or exploring the outskirts of nature, but rather proving that anyone can and should enjoy the outdoors and feel comfortable while doing so.

05/17
SS19 Editorial | Walk the Woods Pt. I

For the third edition of our Copenhagen editorial, 66°North presents the SS19 editorial “Walk the woods” - a seasonal exploration of functional clothing with understated technical styling. For this season, the SS19 editorial is about showing that braving the outdoors doesn’t necessarily mean traveling to remote places or exploring the outskirts of nature, but rather proving that anyone can and should enjoy the outdoors and feel comfortable while doing so.

The featured SS19 collection draws inspiration from Icelandic outdoors, its surroundings and the environment. It consists of garments made from biodegradable fabrics, polyester from recycled plastic bottles and Seaqual, a material made of recycled plastic collected at the bottom of the sea.

Our products still emphasize functionality and classic technical fabrics, as they are designed to protect us from the unpredictable elements of being outside – whether it’s the Sunday walk in the woods or strolling down the streets of the city center.

04/30
Unbound | Asa Steinars

Asa Steinars grew up surrounded by fascinating landscape and the forever changing weather in Iceland. This gave her a tight bond to the nature and its forces and eventually drove her to pursue a career as a travel photographer where she shares her work on social media.

04/09
A Glacier Retreats | Helen & Aron

Aron and Helen live on a farm in Hofsnes in Öræfi where they run a small mountain guide company. Aron is his family's fifth generation to oversee the family-run business, but his great great grandfather took their first customer up to Hvannadalshnjúkur, Iceland's highest peak, in 1891.

Originally Aron and Helen stumbled upon each other up on the glacier, where they were working for rival guide companies. That was love at first sight.

Their farm is in close proximity to Iceland's largest glacier, Vatnajökull. Inevitably the glacier, therefore, plays a large role in their lives. As a part of their job as guides, they both regularly visit the nearest outlets of the glacier, giving them a first-hand experience of the glacier's development.

In a quite short time, the landscape surrounding the large glacier has drastically changed. Increasingly more glacial lagoons have formed due to the increased melting, 500 meter (1640 ft.) long ice caves have disappeared and large sand dunes have formed from the retreat of the glacier.

Not only does this development force Helen and Aron to question the future of their family's livelihood, but also the entire nation to question the preservation of the country's nature.

02/13
AW18 Editorial | Urban Jungle

Winter is never very far away at 66°North.
The Icelandic weather is infamous for being extremely unpredictable, offering different combinations of rain, wind, snow and sun every day. We’ve been challenging it for over nine decades; so we know a thing or two about versatility.

Our philosophy has always been that weather shouldn’t be an obstacle when it comes to going places. Our clothing is designed to be comfortable in everyday life but at the same time keep you prepared for the worst.

 

02/13
AW18 Editorial | Urban life in the Nordics

Winter is never very far away at 66°North.
The Icelandic weather is infamous for being extremely unpredictable, offering different combinations of rain, wind, snow and sun every day. We’ve been challenging it for over nine decades; so we know a thing or two about versatility.

Our philosophy has always been that the weather shouldn’t be an obstacle when it comes to going places. Our clothing is designed to be comfortable in everyday life but at the same time keep you prepared for the worst.

02/13
Further | Benjamin Hardman

Five years ago, Benjamin Hardman embarked on his first photographic mission in an Arctic winter climate.

Ever since, Benjamin’s passion for the cold has driven him further in his search of the North’s most obscure landscapes – the barren, cold and volatile environments that are inhabited by colossal ice structures, carved volcanic mountains and resilient wildlife.

02/13
Now | Heidar Logi

The harshness of the Icelandic weather has never been a barrier for Heidar, who surfs the black beaches of Iceland on an everyday basis.

At an early age, Heidar Logi struggled in school and had a hard time dealing with his attention disorder. However, after finding a path in extreme sports, Heidar managed to overcome his battle with ADHD as he finally had a channel to direct all his excessive energy. We are completely taken by Heidar’s story, who continuously challenges the boundaries of a typical Nordic lifestyle.

02/13
The Long Run | Elisabet Margeirs

66°North's short film "The Long Run" about the Icelandic Ultra-Runner Elisabet Margeirsdottir
In 2018, Elisabet Margeirsdottir became the first woman in history to finish the 400 km (250 miles) by-invitation-only Ultra Gobi marathon under 100 hours. Fifteen years prior, Elisabet had no idea how a string of successes might lead her towards becoming Iceland's most notorious ultra-runner.

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