Blurred Seasons

In Iceland, the seasons are constantly merging. It can be difficult to see a clear difference between winter, summer, spring or fall. That is where we come in.


New Season Colors

So Last Season

The Kría capsule unites our heritage inspired 90‘s design with a long-term circularity commitment to never throw away product or materials.


Skipagata raincoat draws inspiration from a timeless classic raincoat that has stood the test of time. Originating in the 1940's as a work coat, quickly became an everyday staple. Fabrics made from recycled plastic bottles means it is also perfect for the future.

Shop Skipagata

Laugardalur collection

The Laugardalur capsule reflects the blurred seasons of Iceland. The pattern is created from an enlarged image of the Icelandic landscape, resulting in a pixelated and blurred pattern.


Laugardalur collection


What to wear when running

Whether in cold Western Europe, warm Central America, or even a cold and snowy Icelandic February morning, training through all weather will help you progress far better. Find your Iceland made, everyday ready activewear on

Icelandic Search and rescue team from 1967

Designed and proven
in Iceland since 1926


We have always protected people with our clothing. 
If there is a defect we will repair it free of charge

Repair and recycling

We believe products should last a lifetime. We are committed to repairing your product whatever its age.


Through our holistic approach to circularity, we can minimize harm, mitigate our impact, and make a net positive impact on the world.

Read more about us