Summer is here and we are prepared

In Iceland we say there is no such thing as the wrong weather, just the wrong clothes. And we have been outsmarting the weather since 1926.

Skaftafell GORE-TEX® INFINIUM™ shell jacket

Snæfell NeoShell cropped jacket

New addition to the Snæfell family of NeoShell shells. Same trusted high-quality water protection, now in a cropped style.

New arrivals

Our top picks

Mens

Icelandic Search and rescue team from 1967

Designed and proven
in Iceland since 1926

Durability

We have always protected people with our clothing. 
If there is a defect we will repair it free of charge

Repair and recycling

We believe products should last a lifetime. We are committed to reparing your product whatever its age.

Circular

Through our holistic approach to circularity, we can minimize harm, mitigate our impact, and make a net positive impact on the world.

Read more about us