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Spring/Summer 2022


Our mens collection this season focuses on functionality and comfort for the perfect blend of outdoor activity and everyday living.

Coats & Jackets
Lightweight shells for any occasion

Find your running, hiking and skiing jacket from our waterproof, windproof and breathable outer layers.

Tops & Vests
Layering system

Layering your clothing is to utilise different materials and insulation to provide warmth and adaptability for all conditions

New arrivals


Coats & JacketsLayeringBottomsAccessories
Multipurpose GORE-TEX® INFINIUM™ jacket
SkaftafellMultipurpose GORE-TEX® INFINIUM™ jacket
Windbreaker jacket
KársnesWindbreaker jacket
Polartec® Power Fill™ jacket
VatnajökullPolartec® Power Fill™ jacket
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Tindur Shearling

Originally designed for mountain athletes, the Tindur Shearling jacket is a high-performance midlayer built to provide breathable insulation in extreme cold. Of course, when you make a comfortable, understated, dependable fleece, word tends to get around.

Polartec® Thermal Pro® fleece jacket
TindurPolartec® Thermal Pro® fleece jacket


Complete the looks


Gloves, hats, belts, gaiters; for the (very few) things our jackets cannot do.


Our bottoms blend functionality and aesthetics to ensure you are ready for a hike across Vatnajökull or heading to the office.

NORÐUR Journal

The extraordinary everyday

How to keep safe and happy in the north.

Read all our what to were guides here.

Water resistance

Water resistance describes how well a garment repels precipitation, including rain and snow. Not every garment we make is water-resistant. Designing for Iceland, however, demands that many are.

Trail running

Where roads turn into fjords, we know a bit about running in any terrain, in any conditions.

What to wear in Iceland

As the weather is unpredictable and changes without warning. If you are thinking about making the trip over, Ása Steinars knows just what you should bring.

Icelandic Search and rescue team from 1967

Designed and proven
in Iceland since 1926


We have always protected people with our clothing. 
If there is a defect we will repair it free of charge

Repair and recycling

We believe products should last a lifetime. We are commited to reparing your product whatever its age.

Carbon neutral

Through our holistic approach to circularity we can minimize harm, mitigate our impact, and make a net positive impact on the world.

Read more on Circular