We want the world to experience the power and beauty of the North.

Get to know our collections in detail, from design concepts to real-world applications.

The Arctic is beautiful – but unforgiving. For nearly 100 years, 66˚North has made life and activity possible where otherwise there would be none. These are stories of adventure, exploration, and the extraordinary everyday. 

The latest news and views from 66°North headquarters.

Meet the people living at the edge of world.

Join us on northern exposures and arctic adventures.

This summer, our ambassador, Benjamin Hardman set to traverse and document the Laugavegur trail, aiming to experience all sides of the landscape and conditions on foot within a 24-hour window.

66° North Brand Ambassador Chris Burkard is an award-winning, self-taught photographer and artist whose images are punctuated by energized landscapes and moments of bliss, by adventure seeking and the lifestyle that ensues, by movement and intuitive light-working capabilities.

Physical activity, whether it is inside or outdoors, has rarely been as important as it is right now. Us Icelanders are very privileged to have the great outdoors just outside their doorstep.We met with the local hiking group Lífskraftur, which is comprised of experienced Icelandic female hikers, and asked them about what motivates them to hike, what is good to keep in mind when starting out, and what routes they recommend.We urge everyone to be safe and to follow the local laws in your area as all countries are approaching the COVID-19 health crisis in different ways.

With 24 hours of light during Icelandic summer, the opportunities to explore are endless. 

Midnight sun adventures in southern Iceland

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