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NORÐUR Journal

Editorials and Stories.

02/11
The Long Run | Elisabet Margeirs

66°North's short film "The Long Run" about the Icelandic Ultra-Runner Elisabet Margeirsdottir
In 2018, Elisabet Margeirsdottir became the first woman in history to finish the 400 km (250 miles) by-invitation-only Ultra Gobi marathon under 100 hours. Fifteen years prior, Elisabet had no idea how a string of successes might lead her towards becoming Iceland's most notorious ultra-runner.

12/06
AW18 Editorial | Urban Jungle

Winter is never very far away at 66°North.

The Icelandic weather is infamous for being extremely unpredictable, offering different combinations of rain, wind, snow and sun every day. We’ve been challenging it for over nine decades; so we know a thing or two about versatility.

Our philosophy has always been that weather shouldn’t be an obstacle when it comes to going places. Our clothing is designed to be comfortable in everyday life but at the same time keep you prepared for the worst.

 

11/14
Now | Heidar Logi

The harshness of the Icelandic weather has never been a barrier for Heidar, who surfs the black beaches of Iceland on an everyday basis.

At an early age, Heidar Logi struggled in school and had a hard time dealing with his attention disorder. However, after finding a path in extreme sports, Heidar managed to overcome his battle with ADHD as he finally had a channel to direct all his excessive energy. We are completely taken by Heidar’s story, who continuously challenges the boundaries of a typical Nordic lifestyle.

11/05
AW18 Editorial | Urban life in the Nordics

Winter is never very far away at 66°North.
The Icelandic weather is infamous for being extremely unpredictable, offering different combinations of rain, wind, snow and sun every day. We’ve been challenging it for over nine decades; so we know a thing or two about versatility.

Our philosophy has always been that weather shouldn’t be an obstacle when it comes to going places. Our clothing is designed to be comfortable in everyday life but at the same time keep you prepared for the worst.

10/31
Further | Benjamin Hardman

Five years ago, Benjamin Hardman embarked on his first photographic mission in an Arctic winter climate.

Ever since, Benjamin’s passion for the cold has driven him further in his search of the North’s most obscure landscapes – the barren, cold and volatile environments that are inhabited by colossal ice structures, carved volcanic mountains and resilient wildlife.

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