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Edge of living

In the Westfjords of Iceland, what we call "downtown" others might refer to as "the Arctic." We just live here.


Men’s Coats & JacketsWomen’s Coats & Jackets
Coats & Jackets

When the Arctic is your everyday, it doesn’t take long to know the difference between a good coat and a great coat.


Midlayers are the hardest working layer on the mountain. Pick the right combination for the conditions.

Autumn/Winter 2020

Winter looks

4 collections
(2 looks)
(2 looks)
(2 looks)
(2 looks)
End of year sale
Zero waste

Sometimes we order a bit too much of something, sometimes we get the price wrong. Regardless, it is important that everything we make finds a home whether through discount or donation. While we could have produced less this year, we're proud that this year's sale only needs to last 5 days.

NORÐUR Journal

Life on the edge

Life at the edge of ice

The siblings Þorsteinn Roy and Svanhvít Helga Jóhannsdóttir grew up with a unique backyard. The glacier, Svínafellsjökull. They have been able to watch the glacier recede and thinned through the years due to global warming..

Icelandic Search and rescue team from 1967

Designed and proven
in Iceland since 1926


We have always protected people with our clothing. 
If there is a defect we will repair it free of charge

Repair and recycling

We believe products should last a lifetime. We are commited to reparing your product whatever its age.

Carbon neutral

Through our holistic approach to circularity we can minimize harm, mitigate our impact, and make a net positive impact on the world.

Read more on Circular

Drangajökull Parka

Ideal for the Arctic or your daily commute

Tindur Down

Suitable for Iceland, perfect for Everest

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+354 535 6600
Midhraun 11, 210 Gardabaer
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Keeping Iceland warm since 1926
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