Autumn in Iceland. Like summer, but slightly worse.

We've been challenging the Icelandic weather for over nine decades, so we know a thing or two about versatility. Our philosophy has always been that weather shouldn't be an obstacle to going places.

Shop new fall arrivals

Bridging the past and the future

Inspired by our protective outerwear made for Icelandic fishermen and the search and rescue team over the past decade, the new Slippurinn collection bridges the past and the future.

New arrivals

Back to the everyday


Named for the nature reserve on Iceland's northernmost peninsula, the Hornstrandir shell jacket can be spotted in many of Iceland´s most rigorous conditions: whether that´s hiking, climbing, mountaineering, or tour skiing.


Coats & JacketsAccessories

Icelandic Search and rescue team from 1967

Designed and proven
in Iceland since 1926


We have always protected people with our clothing. 
If there is a defect we will repair it free of charge

Repair and recycling

We believe products should last a lifetime. We are committed to reparing your product whatever its age.


Through our holistic approach to circularity, we can minimize harm, mitigate our impact, and make a net positive impact on the world.

Read more about us