See Iceland as an Icelander
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Spring/Summer 2022
Shop new arrivals
Find your running, hiking and skiing jacket from our waterproof, windproof and breathable outer and mid layers.
NORÐUR journal
The Icelandic art of living
As an Icelander, bathing in geothermal springs is a very big part of our culture. It comes from living on a volcanic island, with cold harsh weather, but plenty of natural warm water around.
Everywhere, every day
Snæfell
You can take this jacket hiking, skiing, cycling, kayaking, or just walking the dog and its combination of waterproofness, ease of movement, and extremely high breathability makes it the one shell you'll need
Norður tímarit
How to pick the right clothing for the right conditions
The Arctic is beautiful – but unforgiving. For nearly 100 years, 66˚North has made life and activity possible where otherwise there would be none. These are stories of adventure, exploration, and the extraordinary everyday.
Breathability describes how well a garment allows moisture vapor produced by the wearer to move away from the wearer. A more breathable garment transmits more of this vapor, resulting in more comfort for the wearer.
Water resistance describes how well a garment repels precipitation, including rain and snow. Not every garment we make is water-resistant. Designing for Iceland, however, demands that many are.
Wind resistance describes how well a garment blocks wind from flowing through it. Every garment made of solid material stops some amount of breeze. Considering Iceland is the second windiest country on Earth, the garments we make must do a bit more.
Designed and proven
in Iceland since 1926
Durability
We have always protected people with our clothing. If there is a defect we will repair it free of charge
Repair and recycling
We believe products should last a lifetime. We are commited to reparing your product whatever its age.
Carbon neutral
Through our holistic approach to circularity we can minimize harm, mitigate our impact, and make a net positive impact on the world.