Made for Life


The brand exists because it must

Man wearing tindur down in a snow drift

66˚North combines the longstanding Icelandic virtues of resilience, making things that last, never wasting anything, and harmony with nature, alongside modern best practices in design, production, and supply chain management to create a brand which is carbon neutral, circular-- the more it grows the more good it does—and an example of a new (yet also very old) kind of sustainable company.

66°North was founded in 1926 as a matter of survival for Icelandic fishermen and soon thereafter Icelandic search and rescue teams. Quality, durability, performance, and necessity are our enduring values due to the near-mythical challenges of the unpredictable Icelandic climate and because, as a small nation, our customers have always been our friends, family, and neighbors. Our clothes reflect the sometimes-hostile nature around us and our promise of protection for our community.

We want the world to experience the power and beauty of the North. This means clothes that make life and activity possible where there would otherwise be none, and business practices that conserve and protect the North at a time when our glaciers, and natural landscape are under dramatic threat from climate change. This is what we mean when we say our products are “Made for Life.”

Icelandic Search and rescue team from 1967

Our heritage

Keeping Iceland warm since 1926
Learn about our heritage

Carbon neutral since 2019

All manufacturing and distribution causes harm to the earth. How then can a company be “sustainable,” and does that word still have meaning? As it comes to clothing, we believe that over-consumerism, disposable products, and waste (which restarts the vicious cycle) cause the greatest harm to the earth. It doesn’t matter if you buy a biodegradable jacket if—due to function, quality, or aesthetics—you buy a new one every year. Through longevity of design, function, construction, care, and desirability, 66˚North expects our products to reduce the need for long-term consumption whether bought new or second-hand.

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Design to production

Our philosophy

Design philosophy

Our commitment is to create high quality products for versatile usage with the mindset that they should last.

Materials that last

Our commitment is to only work with responsible fabric and accessories suppliers that deliver outstanding quality.


From our repair shop in Iceland, 66˚North will repair any product we’ve ever made, whether it’s from a few seasons ago or anytime last century.


Sustaining prosperity


Our commitment is to consider and contribute to all stakeholders in our community

People & Places

How we treat our people, the places they work and our stores

Progress to date

Through a mix of green energy use, a fleet of electric cars, and responsible practices through our supply chain, 66˚North is a fully carbon neutral company

trees planted since 2019
of outerwear is repairable
of styles in SS21 use recyclable or biodegradable materials
of styles in SS21 use sustainable or recyclable materials
of CO2e released in 2019
-13,177 kg
of CO2e car fuel reduction usage since 2020
Full warranty against defects
Free Shipping on orders over €150
48-Hour processing on orders (mon-fri)
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+354 535 6600
Midhraun 11, 210 Gardabaer
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Keeping Iceland warm since 1926
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