Autumn/Winter 2022


Our woman's collection this season focuses on functionality and comfort for the perfect blend of outdoor activity and everyday living.

Coats & Jackets
Down jackets

Down is one of the warmest materials in the world, making it equally great for city activities and outdoor adventures.

Tops & Vests
Layering system

Layering your clothing is to utilise different materials and insulations to provide warmth and adaptability for all conditions.

New arrivals


What to wear

How to keep safe and happy in the north.

Read all our guides here.

Insulation guide

Understanding what the garment was designed for and how it is insulated will help you evaluate whether it’s the right level of insulation for your needs. 

Winter Running

Where roads turn into fjords, we know a bit about running in any terrain, in any conditions.

What to wear in Iceland

As the weather is unpredictable and changes without warning. If you are thinking about making the trip over, Ása Steinars knows just what you should bring.

Icelandic Search and rescue team from 1967

Designed and proven
in Iceland since 1926


We have always protected people with our clothing. 
If there is a defect we will repair it free of charge

Repair and recycling

We believe products should last a lifetime. We are commited to reparing your product whatever its age.

Carbon neutral

Through our holistic approach to circularity we can minimize harm, mitigate our impact, and make a net positive impact on the world.

Read more on Circular