For 99 years. Made for life.
Like 66°North, Ólafía Sigurrós Jónsdóttir is 99 years old, born and raised in Suðureyri by Súgandafjörður.
New Arrivals
- Men
- Women
Helgafell running collection
Designed with functionality at the forefront of each piece to ensure runners feel not only comfortable but safe during their trail excursions.
Helgafell Collection
- Men
- Women
Tindur Shearling
Originally designed for mountain athletes, the Tindur Shearling Jacket is a high-performance midlayer built to provide breathable insulation in extreme cold.
Men
Explore men's collection
Women
Explore women's collection
Designed and proven in Iceland since 1926
Durability
We have always protected people with our clothing. If there is a defect we will repair it free of charge
Repair and recycling
We belive products should last a lifetime. We are committed to repairing your products whatever its age.
Circular
Through our holustuc approach to circularity, we can minimize harm, mitigate our impact and make a net positive impact on the world.