Autumn/Winter 2022
Mens
Our mens collection this season focuses on functionality and comfort for the perfect blend of outdoor activity and everyday living.
Down is one of the warmest materials in the world, making it equally great for city activities and outdoor adventures.
Layering your clothing is to utilise different materials and insulation to provide warmth and adaptability for all conditions
New arrivals
Explore
See Iceland as an Icelander
Win a trip to Iceland, guided tours, and clothing in our 3x a year drawings.
For the commtue
Dyngja
Perfect for everyday commuting and unpredictable weather days.
Shop
Complete the looks
NORÐUR Journal
What to wear
How to keep safe and happy in the north.
Read all our what to were guides here.
Water resistance describes how well a garment repels precipitation, including rain and snow. Not every garment we make is water-resistant. Designing for Iceland, however, demands that many are.
Where roads turn into fjords, we know a bit about running in any terrain, in any conditions.
As the weather is unpredictable and changes without warning. If you are thinking about making the trip over, Ása Steinars knows just what you should bring.
Designed and proven
in Iceland since 1926
Durability
We have always protected people with our clothing. If there is a defect we will repair it free of charge
Repair and recycling
We believe products should last a lifetime. We are commited to reparing your product whatever its age.
Carbon neutral
Through our holistic approach to circularity we can minimize harm, mitigate our impact, and make a net positive impact on the world.