Our mens collection this season focuses on functionality and comfort for the perfect blend of outdoor activity and everyday living.
Don’t let trivialities like wind or precipitation decide what you do today. Our versatile shells will help you get out there.
What to wear
How to keep safe and happy in the north.
Read all our guides here.
Understanding what the garment was designed for and how it is insulated will help you evaluate whether it’s the right level of insulation for your needs.
Where roads turn into fjords, we know a bit about running in any terrain, in any conditions.
Designed and proven
in Iceland since 1926
We have always protected people with our clothing. If there is a defect we will repair it free of charge
Repair and recycling
We believe products should last a lifetime. We are commited to reparing your product whatever its age.
Through our holistic approach to circularity we can minimize harm, mitigate our impact, and make a net positive impact on the world.