Keeping Iceland warm since 1926

We specialize in outerwear for the most challenging conditions. Being located in Iceland that can mean a hike in the mountains, going for a winter run or simply waiting for a bus.

Shop everyday technical wear from Iceland


End of season sale

Sometimes we order a bit too much of something, sometimes we get the price wrong. Regardless, it is important that everything we make finds a home whether through discount or donation. Use the chance to shop last season’s favorites at up to 60% off. Please note that discounts may increase during the sales period.


New arrivals

Designed and proven in Iceland

Hornstrandir GORE-TEX® Pro™

Hornstrandir is a jacket without compromise. An athlete-informed hybrid construction combines GORE-TEX Pro 3L with stretch panels to create a sturdy, armor-like waterproof that moves as gracefully as it’s asked. For commuters, Hornstrandir represents the peak of shell technology today.

Shop Hornstrandir jacket

66°North x Charlie Constantinou is back for Season Two


What to wear when running

Whether in cold Western Europe, warm Central America, or even a cold and snowy Icelandic February morning, training through all weather will help you progress far better. Find your Iceland made, everyday ready activewear on

Icelandic Search and rescue team from 1967

Designed and proven
in Iceland since 1926


We have always protected people with our clothing. 
If there is a defect we will repair it free of charge

Repair and recycling

We believe products should last a lifetime. We are committed to repairing your product whatever its age.


Through our holistic approach to circularity, we can minimize harm, mitigate our impact, and make a net positive impact on the world.

Read more about us