DesignMarch 2022

Flétta x 66°North

The exhibition gives insight into the collaboration between Flétta and 66°North where the end goal is to fully utilise textiles from 66°North’s manufacturing. The playful and experimental approach to the material research is highlighted and the public is invited to have a peek into the design process.

Text: DesignMarch
Video & photos: Jón Ragnar Jónsson
Opening event - May 5th, 16:00-18:00
Open everyday from May 5th - 8th, 2022, from 10:00 - 19:00
66°Norður, Laugavegur 17-19

Designers Birta Rós Brynjólfsdóttir and Hrefna Sigurðardóttir founded Flétta at the beginning of 2018 but have worked together on projects related to recycling and upcycling of waste materials since 2014.

In recent months, Flétta has experimented with textile offcuts from the production of 66°North clothing, the material has been melted, sewn, and wrapped together in different ways in search of the right context for the textiles. The exhibition will provide an insight into this experimental process, which is often hidden from the public.

In Flétta’s hands, materials and objects that have served their purpose and are no longer useful in their previous role are given new life in a new context.


DesignMarch x 66°North

Valdís Steinars x 66°North

Valdís Steinarsdóttir uses a two-dimensional mold to shape the clothing with natural liquid material.

Sleeve x 66°North

Discarded puffer coats and jackets from 66°North get a new life and become chairs that can be re-fitted again and again.