Season for shells

Don't let trivialities like wind or precipitation decide what you do today. Our versatile shell and light jackets will help you get out there.

Shop everyday technical wear from Iceland

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New arrivals

New arrivals for the spring

It's time to embrace the art of layering. Welcome the changing weather with lightly-insulated layers, designed to keep you comfortable throughout the seasons.

Explore new arrivals

Snæfell | New color

You can take this jacket hiking, skiing, cycling, kayaking, or just walking the dog and its combination of wateproofness, ease of movement, and extremely high breathability makes it the one shell you'll need.

Shop Snæfell

Tindur Shearling

Originally designed for mountain athletes, the Tindur Shearling Jacket is a high-performance midlayer built to provide breathable insulation in extreme cold.

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Men

Icelandic Search and rescue team from 1967

Designed and proven
in Iceland since 1926

Durability

We have always protected people with our clothing. 
If there is a defect we will repair it free of charge

Repair and recycling

We believe products should last a lifetime. We are committed to repairing your product whatever its age.

Circular

Through our holistic approach to circularity, we can minimize harm, mitigate our impact, and make a net positive impact on the world.

Read more about us