New in | Rauðasandur collection
Rauðasandur collection captures the spirit we want to bring to festivalgoers around the world: a celebration of nature, community, and the endless light of summer.
Shop the Rauðasandur collection
End of Season Sale | 50% off
The sale is available online via the links and in-store at 100 Regent Street, London, and Sværtegade 12, Copenhagen.
Please note that discounts may increase without prior notice.
New arrivals
Helgafell running collection
Designed with functionality at the forefront of each piece to ensure runners feel not only comfortable but safe during their trail excursions.
Explore
Our most versatile shell jacket
Snæfell is a jacket you can take hiking, skiing, cycling, or just walking the dog and its combination of waterproofness, ease of movement, and extremely high breathability makes it the one shell you'll need.
Shop Snæfell
Tindur Shearling
Originally designed for mountain athletes, the Tindur Shearling Jacket is a high-performance midlayer built to provide breathable insulation in extreme cold.
Shop Tindur
Designed and proven
in Iceland since 1926
Durability
We have always protected people with our clothing. If there is a defect we will repair it free of charge
Repair and recycling
We believe products should last a lifetime. We are committed to repairing your product whatever its age.
Circular
Through our holistic approach to circularity, we can minimize harm, mitigate our impact, and make a net positive impact on the world.