New arrivals
Designed and proven in Iceland

Jöklalykt
Jöklalykt draws inspiration from the haunting future of glaciers. The fragrance portrays the long dormant earth that has been buried underneath the glaciers for centuries and is slowly appearing as the glaciers shrink, year after year.
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Brave the elements
Named after the Icelandic word for glacier, Jökla parka can withstand extreme cold and rough conditions.
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Designed and proven
in Iceland since 1926
Durability
We have always protected people with our clothing. If there is a defect we will repair it free of charge
Repair and recycling
We believe products should last a lifetime. We are committed to repairing your product whatever its age.
Circular
Through our holistic approach to circularity, we can minimize harm, mitigate our impact, and make a net positive impact on the world.