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What to wear

Festival season
4 collections
Festival season(2 looks)
Running(2 looks)
City commutes(2 looks)

Bathing in Iceland

As an Icelander, bathing in geothermal springs is a very big part of our culture. It comes from living on a volcanic island, with cold harsh weather, but plenty of natural warm water around.

Mens

Icelandic Craftsmanship Meets London Design in Capsule Collection by 66°North and Charlie Constantinou

The collection is currently exclusively available at our flagship store on Regent Street in London as well as at SSENSE.com

Icelandic Search and rescue team from 1967

Designed and proven
in Iceland since 1926

Durability

We have always protected people with our clothing. 
If there is a defect we will repair it free of charge

Repair and recycling

We believe products should last a lifetime. We are committed to reparing your product whatever its age.

Carbon neutral

Through our holistic approach to circularity, we can minimize harm, mitigate our impact, and make a net positive impact on the world.

Read more about us