Finally winter

Warm someone's heart (and everything else) during the holidays with winter essentials from our holiday gift guide.

Shop our holiday gift guide

New arrivals

Designed and proven in Iceland


Jöklalykt draws inspiration from the haunting future of glaciers. The fragrance portrays the long dormant earth that has been buried underneath the glaciers for centuries and is slowly appearing as the glaciers shrink, year after year.

Brave the elements

Named after the Icelandic word for glacier, Jökla parka can withstand extreme cold and rough conditions.

Shop Jökla


Icelandic Search and rescue team from 1967

Designed and proven
in Iceland since 1926


We have always protected people with our clothing. 
If there is a defect we will repair it free of charge

Repair and recycling

We believe products should last a lifetime. We are committed to repairing your product whatever its age.


Through our holistic approach to circularity, we can minimize harm, mitigate our impact, and make a net positive impact on the world.

Read more about us