New in | Helgafell running collection
Designed with functionality at the forefront of each piece to ensure runners feel not only comfortable but safe during their trail excursions.
Shop the Helgafell collection
New arrivals
Snæfell | New color
You can take this jacket hiking, skiing, cycling, kayaking, or just walking the dog and its combination of wateproofness, ease of movement, and extremely high breathability makes it the one shell you'll need.
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Tindur Shearling
Originally designed for mountain athletes, the Tindur Shearling Jacket is a high-performance midlayer built to provide breathable insulation in extreme cold.
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Designed and proven
in Iceland since 1926
Durability
We have always protected people with our clothing. If there is a defect we will repair it free of charge
Repair and recycling
We believe products should last a lifetime. We are committed to repairing your product whatever its age.
Circular
Through our holistic approach to circularity, we can minimize harm, mitigate our impact, and make a net positive impact on the world.