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Time to explore

It is time to appreciate just how big, strange and beautiful the world can be. Let's explore.


See Iceland as an Icelander

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Coats and jackets

When the Arctic is your everyday, it doesn’t take long to know the difference between a good coat and a great coat.


Layering your clothing is to utilise different materials and insulation to provide warmth and adaptability for all conditions.

What to wear

Looks for the fall

3.400 DKK
NORÐUR Journal

Life from the edge

Becoming a Westfjordian

The North Western corner of the country. A place where the mountains meet the fjords at the edge of the Arctic circle. What seems like an extreme place to most, seemed like the perfect place to call home for Wouter and Janne.

Icelandic Search and rescue team from 1967

Designed and proven
in Iceland since 1926


We have always protected people with our clothing. 
If there is a defect we will repair it free of charge

Repair and recycling

We believe products should last a lifetime. We are commited to reparing your product whatever its age.

Carbon neutral

Through our holistic approach to circularity we can minimize harm, mitigate our impact, and make a net positive impact on the world.

Read more on Circular