Down is one of the warmest materials in the world, making it equally great for city activities and outdoor adventures.

Down Jackets

When the Arctic is your backyard it doesn’t take long to know the difference between a good parka and a great parka.

Parkas

In the northernmost capital in the world, knowing how to dress in layers can literally save your life.

Insulated Jackets

Don’t let trivialities like wind or precipitation decide what you do today. Our versatile shells will help you get out there.

Shell Jackets

Making fishermen’s clothes in Iceland for nearly a century has taught us a thing or two about keeping dry. 

Raincoats

Conquer urban chill or add a comfortable extra layer in extreme conditions. With our vests you won't need anything up your sleeve

Vests

We have nice weather from time to time. Really! That’s when these light jackets come in handy

Light Jackets

Fleece is keeping the dream– and style–of the 90s alive. It's lightweight, uses recycled plastic, and offers great insulation.

Fleeces

When it's nearly always rainy and cold, the wool will become your best friend.

Knitwear & Wool

Our sweaters are made from organic cotton and recycled materials.

Sweaters

Our t-shirts are either made of functional and breathable fabrics or organic and recycled cotton. 

T-Shirts

Base Layer Tops

Shell Pants

Don’t be caught off guard when the temperature drops.

Insulated Pants

These pants maybe look casual, but if you look closer they are made from functional materials. So you will always be ready, no matter where your day takes you.

Casual Pants

Technical and comfortable pants that can be used for all activities. 

Running & Training Pants

We maybe do not have the biggest range of shorts, but as we are both realistic and optimistic we keep few on stock in case it will be sunny.

Shorts

Base Layer Pants

Overalls

Rompers

Tops

Bottoms

Icelandic fishermen have worn our workman caps for decades. Why not you? 

Hats

Anyone who spends time outside will tell you: Keep those fingers warm.

Gloves & Mittens

Don't get a cold feet on your next adventure. 

Socks

Belts

We don't throw stuff away at 66˚North. That's why leftover fabrics often find a new purpose in our range of bags.

Bags

Scarves

Miscellaneous

Kid's Accessories

Free shipping on all orders  

We want the world to experience the power and beauty of the North.

Our woman's collection this season focuses on functionality and comfort for the perfect blend of outdoor activity and everyday living. 

How to keep safe and happy in the north. 

Designed and proven 
in Iceland since 1926

We have always protected people with our clothing.  If there is a defect we will repair it free of charge

We believe products should last a lifetime. We are commited to reparing your product whatever its age.

Through our holistic approach to circularity we can minimize harm, mitigate our impact, and make a net positive impact on the world. 

Insulation describes how well a garment protects its wearer from the cold. Generally, a garment with more insulation will provide more felt warmth than one with less. Insulation can also be used as shorthand for the material doing the insulating. Down, synthetic, and fleece are all types of insulation.

It can be tricky to pack for Iceland as the weather is unpredictable and changes without warning. If you are thinking about making the trip over, Ása Steinars knows just what you should bring.

Whether it’s winter time in North America or Europe, or a cold Icelandic May morning, training through cold weather will help you progress far better for when spring and summer come, and there’s no one better to learn from than Icelandic ultra-marathoners. 

Womens

New arrivals

Explore

What to wear

Designed and proven
in Iceland since 1926

Durability

Repair and recycling

Carbon neutral