Choose your shipping destination to see the products available in your location

Autumn/Winter 2022


Our woman's collection this season focuses on functionality and comfort for the perfect blend of outdoor activity and everyday living.

Coats & Jackets
Down jackets

Down is one of the warmest materials in the world, making it equally great for city activities and outdoor adventures.

Tops & Vests
Layering system

Layering your clothing is to utilise different materials and insulations to provide warmth and adaptability for all conditions.

New arrivals


Coats & JacketsLayeringBottomsAccessories
Dyngja Recycled down coat (Unisex)
4.300 DKK
Dyngja Cropped recycled down jacket
3.300 DKK
BrimhólarLightweight cropped jacket
2.400 DKK
See Iceland as an Icelander

Win a trip to Iceland, guided tours, and clothing in our 3x a year drawings.

Sign up

For the commute


Perfect for everyday commuting and unpredictable weather days.


Complete the look


Gloves, hats, bags, belts, gaiters; for the (very few) things our jackets cannot do.


Our bottoms blend functionality and aesthetics to ensure you are ready for a hike across Vatnajökull or heading to the office.

NORÐUR Journal

What to wear

How to keep safe and happy in the north.

Read all our what to wear guides here.

Water resistance

Water resistance describes how well a garment repels precipitation, including rain and snow. Not every garment we make is water-resistant. Designing for Iceland, however, demands that many are.

Trail running

Where roads turn into fjords, we know a bit about running in any terrain, in any conditions.

What to wear in Iceland

As the weather is unpredictable and changes without warning. If you are thinking about making the trip over, Ása Steinars knows just what you should bring.

Icelandic Search and rescue team from 1967

Designed and proven
in Iceland since 1926


We have always protected people with our clothing. 
If there is a defect we will repair it free of charge

Repair and recycling

We believe products should last a lifetime. We are commited to reparing your product whatever its age.

Carbon neutral

Through our holistic approach to circularity we can minimize harm, mitigate our impact, and make a net positive impact on the world.

Read more on Circular