Keeping Iceland warm since 1926

We've been challenging the Icelandic weather for over nine decades, so we know a thing or two about versatility. Our philosophy has always been that weather shouldn't be an obstacle to going places.

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New arrivals

Back to the everyday

Brimhólar cropped jacket

Brimhólar is a light cropped jacket in a wide and modern fit suitable for various types of winter activities.

Fleece of nature

Originally designed for mountain athletes, the Tindur Shearling jacket is a high-performance midlayer built to provide breathable insulation in extreme cold.

Shop Tindur Shearling jacket


Icelandic Search and rescue team from 1967

Designed and proven
in Iceland since 1926


We have always protected people with our clothing. 
If there is a defect we will repair it free of charge

Repair and recycling

We believe products should last a lifetime. We are committed to reparing your product whatever its age.


Through our holistic approach to circularity, we can minimize harm, mitigate our impact, and make a net positive impact on the world.

Read more about us