We at 66°North are proud to be a part of the SOS T-shirt project, initiated by Rúrik Gíslason to support the SOS Children's Villages association.
The T-shirt features a print inspired by the elements in the SOS logo and is designed by Rúrik Gíslason and produced at 66°North's factories. All profits from sold T-shirts will be directly donated to the association, in order to improve the lives of orphans and abandoned children globally.
"When I became a goodwill ambassador for the SOS Children Villages association in Iceland I immediately wondered what I could do to raise awareness of the association's activities. I quickly came up with the idea of designing a T-shirt that we could sell for profit, which could then by donated. I knew that making a quality T-shirt wouldn't be an easy task, which is why I contacted 66°North to be a part of this project."
Ragnar Schram — Managing Director, SOS Iceland
"The SOS Children Villages in Iceland celebrate the collaboration with Rúrik and 66°North since it will prove to be valuable support in our mission to improve the lives of children who are in need of help. It is evident that there is a lot of work behind the design and production of the T-shirt and we are simply delighted with the outcome. For the past 70 years where the SOS Children's Villages association has been operated, it has had a positive impact on around 13 million individuals globally.
Not only does this T-shirt stand for quality and comfortability, but also the fact that the person wearing it wants to make the world a better place for orphans and abandoned children. We want to extend our sincere gratitude to Rúrik and 66°North for collaborating with us on this project."