Laugardalur collection

Blurred seasons

The Laugardalur capsule reflects the blurred seasons of Iceland. The pattern is created from an enlarged image of the Icelandic landscape, resulting in a pixelated and blurred pattern. Laugardalur capsule is ideal for layering when facing unpredictable weather between seasons.

Now available in our stores in Iceland, London, and Copenhagen, and here in our webshop at

Laugardalur collection

Blurred seasons

It is all about layering

In Iceland, the seasons are constantly merging. It can be difficult to see a clear difference between winter, summer, spring, or fall. That is where we come in

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Icelandic Search and rescue team from 1967

Designed and proven
in Iceland since 1926


We have always protected people with our clothing. 
If there is a defect we will repair it free of charge

Repair and recycling

We believe products should last a lifetime. We are committed to repairing your product whatever its age.


Through our holistic approach to circularity, we can minimize harm, mitigate our impact, and make a net positive impact on the world.

Read more about us