GANNI x 66°NORTH AW23
Practicality meets playfulness in the new collection that was designed for a versatile life on the go and temperamental weather conditions.
Inspired by a mutual love of Iceland and the great outdoors, GANNI x 66°North is designed to support energetic, adventurous lifestyles.
Bringing together playfulness with practicality, the collaboration fuses our tradition of crafting extreme weather gear since 1926 with a collection that features 80% certified post-consumer recycled down and high-performance technological fabrics, including recycled GORE-TEX.
Water-resistant, windproof, and breathable - with fleece base layers made using Seaqual, 95% recycled material, made from plastic litter from the ocean. Iceland serves as a never-ending source of inspiration and the collaboration sees the country’s topography translated into textures, colour palettes and shapes throughout.
“I can’t believe it’s our fourth collaboration, we’re just so aligned as people and as brands. We share the same sense of pride in where we come from and for this collection, I wanted to go back to our roots and revisit some of those iconic pieces that really make us who we are. This season I have been reflecting on our journey and I love how those introspective elements come across in the collection while still being fun and new.”
– Ditte Reffstrup, Creative Director, GANNI
“Our first collaboration with Ganni was launched in 2018 and with FW23 we are launching our fourth. The journey with Ganni's team has been fun, creative and opens up something new each time. Creating a fun and creative space, full of learning is one of the key goals with collabs, in my opinion. And it’s inspiring to see both brands bring their unique DNA to the table. I am thrilled about the outcome and I hope you like it as much as I do!”
– Bjarney Harðardóttir, CEO, 66°NORTH
GANNI x 66°NORTH AW23
Collaboration I & III
GANNI x 66°North
Creative Director, Ditte Reffstrup of GANNI teamed up with the 66°NORTH design team to create the ultimate functional pieces for the GANNI girl, working in perfect balance with 66°NORTH’s strong heritage and outdoor culture.
Introducing our third collaboration with the Danish brand GANNI, where we keep building on the effortless Copenhagen style and Icelandic heritage. The styles are exclusively made from unused fabric rolls, including recycled materials. The colorways are inspired by the extremes of Icelandic nature, e.g. the northern lights and volcanic landscapes.