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We want the world to experience the power and beauty of the North.

Fishing is an industry that is deeply rooted in the Icelandic culture ...... that shows what kind of people the life at sea raises up

Fishing is an industry that is deeply rooted in the Icelandic culture, but still, it seems so distant as the only ones who get to experience it, are the ones who work with it. It is difficult to describe to others how things actually work out on the sea because you actually have to experience it for yourself to be able to understand it.

I can remember from a young age my dad trying to explain how life is on board a fishing boat. I didn't understand that much and I couldn't get my head around all these concepts. It wasn't until around the age of 13 that things started to make sense. 

This is the reason why I've always been this interested in photographing and showing others how this life is. I think this is a unique world that only a few get to actually experience.

What I love about the life on the sea is the culture - this drive that keeps the people going. There's nothing in it which is called "giving up", you simply just have to find a way. 

Guðmundur Jensson SH717 has a crew of 6 and docks at Ólafsvík, on Snæfellsnes. The fishing company that operates the boat has always been within the family. My grandfather originally founded the company with his father-in-law, brother, and a few others - but today my grandfather and my dad operate it along with my grandmother. 

Guðmundur is a "day-time" boat, which means that usually we sail out early in the morning, and arrive back home in the evening.

The hours between the peak periods are the ones that I like the most. That's where the crew sits down to discuss all kinds of topics over a warm cup of coffee. Whether it's English soccer, local town gossips, or politics - everybody seems to have formed an opinion on everything.

Most all fishermen that I've gotten to know through the years are extremely hard-working and resourceful people who are usually the first ones to always offer help whenever it's needed. Whether it's putting up a billboard on the local soccer field in terrible weather, or if it is building a small shed - it's never a problem gathering a small group to finish the job.

Fishing is an industry that is deeply rooted in the Icelandic culture, that shows what kind of people the life at sea raises up

James Merry is a visual artist from the UK, now based in Iceland. He is primarily known for his hand embroidery, metalwork and mask-making, and has collaborated with institutions such as the V&A, Gucci, The Royal School of Needlework, Iris van Herpen, Tim Walker and Tilda Swinton. 

We are proud to announce our fourth collaboration with the Danish affordable luxury brand GANNI. The 14 piece collection was showcased as part of GANNI's show during Copenhagen Fashion Week 2nd of February and is set to officially launch alongside the collection in the fall of 2023.

Our fourth collaboration with the Danish affordable luxury brand GANNI

We are proud to announce our third collaboration with the Danish affordable luxury brand GANNI. The collection will launch alongside the SS23 collection in the early spring of 2023. The styles include pants, a vest, a bucket hat, and two neoshell jackets. 

Our third collaboration with the Danish affordable luxury brand GANNI

Þú þarft ekki að fara langt til að upplifa eitthvað nýtt.

66°Norður og danska merkið Ganni frumsýndu fjórðu samstarfslínu sína á tískuvikunni i Kaupmannahöfn sem fram fór í febrúar.

FACETASM brings their signature deconstructed aesthetic to the virtues of resilience in the newest collaboration between the Japanese brand and Icelandic performance brand 66° North.

Skíðaiðkun er ómissandi hluti af vetrinum fyrir marga landsmenn, en dyntótt veðurfar getur þó alltaf sett strik í reikninginn. 

The latest news and views from 66°North headquarters.

Hailing from the small town of Mosfellsbær, Icelandic group KALEO is known all around the world for their devilish riffs and drawly vocals. Frontman Jökull Júlíusson has led the band in video shoots showcasing the pearls of Icelandic nature.

Snæfell er stundum kallað Drottningin, drottning austfirsku fjallana og  það er ekki að ástæðulausu.

Snæfell is often called the queen, the queen of the Mountains in the  Icelandic East and it’s not without a reason.

Store in Hafnartorg, 101 Reykjavík, Iceland

The Arctic is beautiful – but unforgiving. For nearly 100 years, 66˚North has made life and activity possible where otherwise there would be none. These are stories of adventure, exploration, and the extraordinary everyday. 

Íslenska hljómsveitin KALEO, sem kemur frá Mosfellsbæ, er þekkt um allan heim fyrir sín ofsafengnu riff og drafandi raddbeitingu. Jökull Júlíusson hefur leitt hljómsveitina í myndbandstökum sem sýna perlur í íslenskri náttúru. 

Meet the people living at the edge of world.

Flot línan sækir innblástur í arfleifðina og byggir á gamalli hönnun á björgunarfatnaði, svokölluðum flotjakka og flotgalla. Línan er framleidd úr Seaqual efni, en það er úr 100% endurunnu polyester garni sem er búið til úr plasti sem hirt hefur verið af sjávarbotni. 

Sjálfbær lína innblásin af sjófata afleifðinni okkar.

The Flot capsule takes inspiration from our original fisherman’s clothing, based on an industrial 66°North buoyancy aid jacket and a floating overall. Featuring Seaqual fabric, a 100% recycled polyester yarn made from plastics on the ocean floor, this capsule brings together the past and the future of protection for 66°North.

A sustainable capsule inspired by our archive of fisherman's clothing

Join us on northern exposures and arctic adventures.

Try ditching the ski jacket this winter. Our products are just as home in the white slopes of the mountains as they are in the heart of the city. Whether on the steep slopes or in the bustle of the city, our clothes will help you embrace the elements. The answer simply lies in layering.

Staying warm and dry on the snow is all about layering.

Sölvhóll vörulínan samanstendur af hágæðavörum, sem allar eru handgerðar á Íslandi og fást í takmörkuðu upplagi. Náttúrulegir eiginleikar íslensku ullarinnar er útgangspunkturinn í hönnun Sölvhóls en tæknilegri efni eru notuð til að auka vatns- og vindheldni flíkanna.

Handgerð á Íslandi með sjálfbærni að leiðarljósi.

Í 75 ár hefur fjölskyldan fylgst með hreyfingum jökulsins í Reykjarfirði ár hvert og sent niðurstöðurnar til Jöklarannsóknarfélags Íslands.

The Sölvhóll product line is a series of heritage-inspired premium garments, all of which are handmade in Iceland and in limited quantity. Blending Icelandic shearling with functional and waterproof outer layer fabrics, the product line has been designed to keep you warm.

The Sölvhóll Collection is handmade in Iceland in a limited quantity

This year Ragnar surveys Drangajökull’s east side for the second time. 

Find shelter from the winter elements through our holiday gift guide, featuring a range of our must-haves. 

Við fengum þann heiður að hanna haustpeysuna 2022 í samstarfi við Prins Póló. Allur ágóðinn af sölunni rennur til Krafts, styrktarfélags ungs fólks með krabbamein og Havarí styrktarsjóðs.

Við höfum tekið saman jólagjafahugmyndir fyrir mjúku pakkana í ár.

Opnunartímar verslana yfir jól og áramót

Anthony Bacigalupo er listamaður og leikari sem kemur upphaflega frá Kaliforníu, en lítur nú á Ísland sem heimaland sitt.  Ástríða hans fyrir því að skreyta og skapa eitthvað sérstakt kringum húsið hans fyrir hátíðarnar sem allir Íslendingar geta notið hafa aflað honum nokkurrar frægðar, þar sem hann er kallaður jólasveinninn eða jólaálfurinn.

Anthony's love for decorating & creating something special during the holidays for all of Iceland to enjoy on his property has gained him some notability as being called Santa Claus or the Christmas Elf. 

66° North Brand Ambassador Chris Burkard is an award-winning, self-taught photographer and artist whose images are punctuated by energized landscapes and moments of bliss, by adventure seeking and the lifestyle that ensues, by movement and intuitive light-working capabilities.

Chris Burkard, vörumerkjafulltrúi 66°Norður er margverðlaunar og sjálflærður ljósmyndari og listamaður. Myndirnar hans einkennast af kraftmiklu landslagi, sælustundum og ævintýralegum lífsstíl. 

Anton Jónas Illugason

At the Arctic Ocean