We want the world to experience the power and beauty of the North.

Fishing is an industry that is deeply rooted in the Icelandic culture ...... that shows what kind of people the life at sea raises up

Fishing is an industry that is deeply rooted in the Icelandic culture, but still, it seems so distant as the only ones who get to experience it, are the ones who work with it. It is difficult to describe to others how things actually work out on the sea because you actually have to experience it for yourself to be able to understand it.

I can remember from a young age my dad trying to explain how life is on board a fishing boat. I didn't understand that much and I couldn't get my head around all these concepts. It wasn't until around the age of 13 that things started to make sense. 

This is the reason why I've always been this interested in photographing and showing others how this life is. I think this is a unique world that only a few get to actually experience.

What I love about the life on the sea is the culture - this drive that keeps the people going. There's nothing in it which is called "giving up", you simply just have to find a way. 

Guðmundur Jensson SH717 has a crew of 6 and docks at Ólafsvík, on Snæfellsnes. The fishing company that operates the boat has always been within the family. My grandfather originally founded the company with his father-in-law, brother, and a few others - but today my grandfather and my dad operate it along with my grandmother. 

Guðmundur is a "day-time" boat, which means that usually we sail out early in the morning, and arrive back home in the evening.

The hours between the peak periods are the ones that I like the most. That's where the crew sits down to discuss all kinds of topics over a warm cup of coffee. Whether it's English soccer, local town gossips, or politics - everybody seems to have formed an opinion on everything.

Most all fishermen that I've gotten to know through the years are extremely hard-working and resourceful people who are usually the first ones to always offer help whenever it's needed. Whether it's putting up a billboard on the local soccer field in terrible weather, or if it is building a small shed - it's never a problem gathering a small group to finish the job.

Fishing is an industry that is deeply rooted in the Icelandic culture, that shows what kind of people the life at sea raises up

Þú þarft ekki að fara langt til að upplifa eitthvað nýtt.

Get to know our collections in detail, from design concepts to real-world applications.

Plastplan designed and developed a 66°North snap buckle along with musician and product designer Logi Pedro. Each snap buckle is produced from plastic that has been recycled and collected by 66°North, making it a part of a complete cycle where sustainability is paramount.

Pride vörulínan samanstendur af hettupeysu og stuttermabol. 25% af sölunni rennur til Samtakanna '78. Styrkurinn verður nýttur í ráðgjöf og fræslu til ungra einstaklinga sem leita til Samtakanna '78.

25% af sölunni rennur til Samtakanna '78

Drangajökull parka is 66˚North's most premium city parka. 

Insulation describes how well a garment protects its wearer from the cold. Generally, a garment with more insulation will provide more felt warmth than one with less. Insulation can also be used as shorthand for the material doing the insulating. Down, synthetic, and fleece are all types of insulation.

Við hjá 66°Norður settumst niður með þremur Íslendingum sem hafa treyst á hina klassísku Þórsmörk í fjölda ára. Hvort sem þau eru að spígspora um borgina eða uppi á jökli er Þórsmörk alltaf með þeim.

Þau hafa treyst á Þórsmörk í fjölda ára.

We asked Bergþóra Guðnadóttir, who designed Þórsmörk nearly twenty years ago, to tell us about the design process.

Bergþóra Guðnadóttir designed Þórsmörk.

With the sea all around us, Icelanders have been taught to swim since childhood. What started as a nation’s effort to survive has become a fixture in Icelandic culture.

The 66°North team sat down with three Icelanders from different walks of life who have stayed true to their Þórsmörk úlpa for years. Whether they‘re zipping around the city or traversing glaciers, Þórsmörk is always there.

They have stayed true to their Þórsmörk úlpa for years. 

One of 66°North’s most popular garments is the Þórsmörk Arctic parka. It has been a staple of Icelandic everyday life since 2006.

Ein vinsælasta flík 66°Norður er Þórsmörk, vatnsheld parka úlpa með dúnfyllingu sem kom fyrst á markað árið 2006 en er löngu orðin sígild. 

Glaciers dominate the landscape in so many parts of Iceland. They are the view from our home and our destination during the weekend. 

Við fengum Bergþóru Guðnadóttur, sem hannaði úlpuna á sínum tíma, til að segja okkur frá hönnunarferlinu.

Bergþóra Guðnadóttir hannaði Þórsmörk.

For successfully completing the challenge we are giving you a 25% off on our online store and a chance to win a trip to Iceland in 2021 and a further 5 lucky participants will win a Snæfell NeoShell® jacket. Winners will be announced on the 26th of October 2020.

For successfully completing the challenge we are giving you a 20% off on our online store and a chance to win flight tickets for two to Iceland and 66°North clothing for €1500. Four other lucky participants will win a 66°North clothing for €1000.  Winners will be announced 5th of May.

Glaciers dominate the landscape in so many parts of Iceland. They are the view from our home and a destination during the weekend. They shaped our mountains and create our rivers which carve up the landscape and make our country so extraordinary..

For successfully completing the challenge we are giving you a 20% off on our online store and a chance to win flight tickets for two to Iceland and 66°North clothing for €1500. Four others will get a Snaefell Polartec® Neoshell® jacket and a Tindur fleece jacket. Winners will be announced on the 25th of November.

Fatnaður á börn fyrir íslenskt veðurfar.

Útivistarfatnaðurinn frá 66°Norður gerir fólki kleift að þrífast þar sem annars væri ólíft. Slitsterkar úlpur hafa hins vegar sín takmörk. 

Water resistance describes how well a garment repels precipitation, including rain and snow. Not every garment we make is water-resistant. Designing for Iceland, however, demands that many are.

Með sjóinn allt í kringum okkur hefur okkur Íslendingum verið kennt að synda frá blautu barnsbeini. Það sem byrjaði sem sjálfsbjargarviðleitni þjóðar hefur orðið að fasta í íslenskri menningu. 

At 66°North, we make outdoors clothing to enable life where it otherwise wouldn’t exist. But even the most resilient parkas have limits of their own. 

Dyngjulínan samanstendur af hágæða dúnflíkum sem eru einstaklega hlýjar, léttar og eru fylltar með 800-fill dún. Línan er innblásin af flíkum sem við framleiddum um síðustu aldarmót.

Dyngjulínan er innblásin af flíkum sem voru framleiddar um síðustu aldamót.

Einangrun lýsir því hversu vel flík ver gegn kulda. Almennt séð er flík með meiri einangrun hlýrri en flík með minni einangrun. Einangrun getur líka verið stytting á efni sem einangrar. Dúnn, gerviefni og flís eru öll tegundir einangrunar.

Dyngja is a collection of high-quality 800 fill-power down garments that are extremely lightweight and are inspired by a classic 66°North down products originally designed in the '90s. The collection features a jacket, coat and a vest in five different colors. All these Dyngja garments are designed to be ideal for life in the city, as well as the occasional outdoor adventures during cold winters.

Kría unites our heritage inspired 90's design with a long-term sustainability commitment to never throw away any product or materials.

Við viljum bara minna alla á að klæða sig vel. Þar getum við hjálpað.

Baltasar Kormákur leikstjóri og hestamaður

Being a sheep farmer in Iceland requires a great deal of passion. Every year, autumn arrives with the big and heavy task of herding them all the way back down.

Þorsteinn Roy Jóhannsson & Hörður Þórhallsson

Store in Hafnartorg, 101 Reykjavík, Iceland

You can take this jacket hiking, skiing, cycling, kayaking, or just walking the dog and its combination of waterproofness, ease of movement, and extremely high breathability makes it the one shell you'll need.

Iceland is called the land of fire and ice for a reason. On the 3rd of August, after a wave of earthquakes, an eruption occurred on the Reykjanes peninsula in Iceland. To be more exact, in the Meradalir valley. With this spectacular natural phenomenon being truly a unique experience, many have made their way towards the eruption site. 

Ísland er ekki kallað land elds og íss að ástæðulausu. 3. ágúst síðastliðinn, eftir hrinu jarðskjálfta, fór að gjósa aftur á Reykjanesskaga. Það er sannarlega einstök upplifun og hafa því margir lagt leið sína að eldgosinu. Benjamin Hardman hefur tekið saman útbúnaðarlista sem er mikilvægur fyrir slíka gönguferð. 

Klæddu þig vel fyrir gönguferð að eldgosinu

Film director and producer Baltasar Kormákur has been riding horses since he was a toddler. We chatted about his life in horsemanship.

Baltasar Kormákur film director and producer

The UEFA Women's EURO 2022 takes place in England this summer from July 6 to July 31. 

Sara Björk Gunnarsdóttir takes on the EUROs

Icelandic summer is characterized by festivals around the island

Sara Björk mun stýra spilinu á miðju íslenska landsliðsins í sumar þegar Stelpurnar okkar mæta til leiks á EM 2022. 

Anton Jónas Illugason

At the Arctic Ocean