We are upgrading checkout, checkout will be back up in a few minutes.

Free shipping on all orders over £140 

We want the world to experience the power and beauty of the North.

Fishing is an industry that is deeply rooted in the Icelandic culture ...... that shows what kind of people the life at sea raises up

Fishing is an industry that is deeply rooted in the Icelandic culture, but still, it seems so distant as the only ones who get to experience it, are the ones who work with it. It is difficult to describe to others how things actually work out on the sea because you actually have to experience it for yourself to be able to understand it.

I can remember from a young age my dad trying to explain how life is on board a fishing boat. I didn't understand that much and I couldn't get my head around all these concepts. It wasn't until around the age of 13 that things started to make sense. 

This is the reason why I've always been this interested in photographing and showing others how this life is. I think this is a unique world that only a few get to actually experience.

What I love about the life on the sea is the culture - this drive that keeps the people going. There's nothing in it which is called "giving up", you simply just have to find a way. 

Guðmundur Jensson SH717 has a crew of 6 and docks at Ólafsvík, on Snæfellsnes. The fishing company that operates the boat has always been within the family. My grandfather originally founded the company with his father-in-law, brother, and a few others - but today my grandfather and my dad operate it along with my grandmother. 

Guðmundur is a "day-time" boat, which means that usually we sail out early in the morning, and arrive back home in the evening.

The hours between the peak periods are the ones that I like the most. That's where the crew sits down to discuss all kinds of topics over a warm cup of coffee. Whether it's English soccer, local town gossips, or politics - everybody seems to have formed an opinion on everything.

Most all fishermen that I've gotten to know through the years are extremely hard-working and resourceful people who are usually the first ones to always offer help whenever it's needed. Whether it's putting up a billboard on the local soccer field in terrible weather, or if it is building a small shed - it's never a problem gathering a small group to finish the job.

Fishing is an industry that is deeply rooted in the Icelandic culture, that shows what kind of people the life at sea raises up

The discount code is valid from the 1st of June at 12:00pm GMT, until the 3rd of June at 12:00pm GMT.

Þú þarft ekki að fara langt til að upplifa eitthvað nýtt.

Launching 25th May exclusively to Selfridges - the collection will be available in-store in London and Manchester, as well as at selfridges.com. Sign up to the 6°North Club to receive the latest news about the collection.

66°North teams up with Mia Regan & Selfridges to launch festival collection ahead of summer.

Fyrirtækjaþjónusta 66°Norður sérsníður tilboð í fatnað að þínum þörfum hverju sinni og öflugt teymi viðskiptastjóra aðstoðar þig
við að finna réttu vörurnar fyrir þína starfsmenn.

Steve Booker is a professional photographer based in the United Kingdom. He has worked with numerous high-profile brands and publications, including Nike, GQ, and Topman, and his work has been featured in numerious advertising campaigns and magazines.

Crafted out of leftover Polartec Neoshell and fleece fabrics from last year's products, the new Kría capsule unites our heritage-inspired 90‘s design with a long-term sustainability commitment to never throw away product or materials. 

Get to know our collections in detail, from design concepts to real-world applications.

The Arctic is beautiful – but unforgiving. For nearly 100 years, 66˚North has made life and activity possible where otherwise there would be none. These are stories of adventure, exploration, and the extraordinary everyday. 

Introducing our third collaboration with the Danish brand GANNI, where we keep building on the effortless Copenhagen style and Icelandic heritage. The styles are exclusively made from unused fabric rolls, including recycled materials. The colorways are inspired by the extremes of Icelandic nature, e.g. the northern lights and volcanic landscapes.

Introducing our third collaboration with the Danish brand GANNI.

Landvörðurinn Helga Hvanndal hefur starfað á afskekktum stöðum víðs vegar um landið.  Hún segir okkur frá því þegar hún bjó ein í Dyrhólaeyjarvita og þeirri tilfinningu sem hún upplifði við ferðalög sín um óbyggðir Íslands.

As an Icelander, bathing in geothermal springs is a very big part of our culture. It comes from living on a volcanic island, with cold harsh weather, but plenty of natural warm water around. 

Stór hluti af menningu Íslendinga er að baða sig í heitum laugum. Þetta fylgir því að búa á eldfjallaeyju með köldu og óvægnu veðurfari en með nóg af heitu vatni frá náttúrunnar hendi. 

Gísli Matthías Auðunsson matreiðslumeistari frá Vestmannaeyjum býr ásamt konu sinni Hafdísi Konu Ástþórsdóttu og fjórum börnum á Helgafellsbrautinni í Vestmannaeyjum þar sem þau eru með tvö eldfjöll í bakgarðinum, Helgafell og Eldfell. Fjölskylda Gísla stofnaði og rekur veitingastaðinn Slippinn í Vestmannaeyjum. 

Eldfjöllin í bakgarðinum | Gísli Matthías

HönnunarMars er ein af fáum hönnunarhátíðum í heiminum þar sem ólíkar faggreinar hönnunar og arkitektúrs koma saman, allt frá fatahönnun til vöruhönnunar, arkitektúrs, grafískrar hönnunar, textílhönnunar, leirlistar, þjónustuhönnunar, stafræn hönnunar svo dæmi séu nefnd.

HönnunarMars x 66°Norður | Sky is the limit

DesignMarch brings together participants and guests with progressive design and innovation. The festival heralds new and surprising approaches and is a vibrant platform for ideas, diverse perspectives and knowledge driving force that enriches and enhances society.

DesignMarch x 66°North | Sky is the limit

In Iceland, we are always waiting for summer. In fact, sometimes we wait for summer all "summer" long. On the first Thursday after the 18th of April every year, the wait is over and we celebrate the first day of summer in Iceland, even if the weather disagrees. On that day, there is an old tradition to give a sumargjöf or "summer gift" in English.

Við höfum öll beðið eftir sumrinu frá því í fyrra og nú er biðin á enda. Við viljum bara minna alla á að halda áfram að fara varlega og að klæða sig vel. Þar getum við hjálpað.

Við höfum öll beðið eftir sumrinu frá því í fyrra.

Valdís Steinarsdóttir hefur að undanförnu verið að rannsaka nýjar leiðir við framleiðslu á fatnaði þar sem hún hellir náttúrulegu fljótandi efni í tvívítt mót. 

Chef Gísli Matthías Auðunsson comes from the Westman Islands off the south coast of Iceland and lives with his wife Hafdís Ástþórsdóttir and four children in Helgafellsbraut on the main island. The family has two volcanoes in their backyard: Helgafell and Eldfell. Gísli’s family founded and runs the restaurant Slippurinn (The Boatyard) in the Westman Islands. 

Volcanoes in the backyard | Gísli Matthías

Valdís Steinarsdóttir has been researching new ways of manufacturing clothing. 

James Merry is a visual artist from the UK, now based in Iceland. He is primarily known for his hand embroidery, metalwork and mask-making, and has collaborated with institutions such as the V&A, Gucci, The Royal School of Needlework, Iris van Herpen, Tim Walker and Tilda Swinton. 

Store in Hafnartorg, 101 Reykjavík, Iceland

Gjafir og gjafakort frá 66°Norður hafa notið mikilla vinsælda í gegnum tíðina en fyrirtækið býður upp á mikið úrval af vönduðum vörum þar sem allir geta fundið eitthvað við sitt hæfi.

Skíðaiðkun er ómissandi hluti af vetrinum fyrir marga landsmenn, en dyntótt veðurfar getur þó alltaf sett strik í reikninginn. 

Þriðja samstarfslína 66°Norður og danska fatarmerkisins GANNI er komið í sölu. Flíkurnar eru gerðar með sjálfbærni í huga en þær eru framleiddar úr tæknilegum afgangsefnum úr verkmiðjum okkar og endurunnum efnum. 

Þriðja samstarfið okkar við danska vörumerkið GANNI.

Ranger Helga Hvanndal has worked in remote areas all over the country.  She describes the time when she lived completely alone in Dyrhólaey Lighthouse and the feelings she experienced travelling in the Icelandic wilderness.

Við finnum vel hvernig jöklarnir okkar eru að gefa eftir með hækkandi hitastigi. Við hjá 66°Norður viljum nota daginn til að vekja athygli á þessu máli og leggja okkar af mörkum til að sporna gegn þessari þróun.

Meet the people living at the edge of world.

66° North Brand Ambassador Chris Burkard is an award-winning, self-taught photographer and artist whose images are punctuated by energized landscapes and moments of bliss, by adventure seeking and the lifestyle that ensues, by movement and intuitive light-working capabilities.

Chris Burkard, vörumerkjafulltrúi 66°Norður er margverðlaunar og sjálflærður ljósmyndari og listamaður. Myndirnar hans einkennast af kraftmiklu landslagi, sælustundum og ævintýralegum lífsstíl. 

Anton Jónas Illugason

At the Arctic Ocean