GANNI x 66°NORTH
We are proud to announce our fourth collaboration with the Danish affordable luxury brand GANNI. The 14 piece collection was showcased as part of GANNI's show during Copenhagen Fashion Week 2nd of February and is set to officially launch alongside the collection in the fall of 2023.
Photos by Adam Katz Sinding
Inspiration from the first collaboration
Practicality meets playfulness in the new collection that was designed for a versatile life on the go and in temperamental weather conditions. Several of the styles are made from lightweight, breathable, and waterproof Gore-tex Windstopper recycled fabric with a solution-dyed backer to lower the environmental impact, which is both Bluesign and Oeko-Tex certified. The fleece base layer styles are made using Seaqual, which is 95% recycled polyester, made from a plastic litter from the ocean. Iceland serves as a never-ending source of inspiration and the collaboration sees the country’s staggering topography translated into textures, color palettes, and shapes throughout.
The collaboration takes on a retrospective feel as GANNI’s design team returns to the first GANNIx66°NORTH collaboration for inspiration and also pulls out some of the most-loved silhouettes and details from the GANNI archives.
The SS19 Kria Jacket, whose technical construction was inspired by one of 66°NORTH’s first performance garments in the 1990s, makes a comeback in black with striking highlighter-yellow panels, a color combo reminiscent of the iconic GANNI Chelsea boot while sporting a dropped drawstring waist that repeats in other styles. Earth-toned color-blocking with pops of yellow defines the collection palette while bombers, cargo pants plus a skirt version of the same, long coats, zip necks, and vests make up the shapes in recycled polyester
Fun and creative space
"Our first collab with Ganni was launched in 2018 and with FW23 we are launching our fourth. The journey with Ganni´s team has been fun, and creative and opens up something new each time. Creating a fun and creative space, full of learning is one of the key goals with a collab, in my opinion. And it’s inspiring to see both brands bring their unique DNA to the table. I am thrilled about the outcome and I hope you like it as much as I do!”
- Bjarney Harðardóttir, CEO, 66°NORTH
Collaboration I & III
GANNI x 66°NORTH
Creative Director, Ditte Reffstrup of GANNI teamed up with the 66°NORTH design team to create the ultimate functional pieces for the GANNI girl, working in perfect balance with 66°NORTH’s strong heritage and outdoor culture.
Introducing our third collaboration with the Danish brand GANNI, where we keep building on the effortless Copenhagen style and Icelandic heritage. The styles are exclusively made from unused fabric rolls, including recycled materials. The colorways are inspired by the extremes of Icelandic nature, e.g. the northern lights and volcanic landscapes.