Keeping Iceland warm for 99 years

To mark 99 years of keeping Iceland warm, we’re celebrating with a limited-edition collection that flips the iconic 66°North logo, honouring our heritage while looking ahead.

At the heart of the collection are two of our most beloved outerwear styles, Snæfell and Vatnajökull, reimagined in exclusive anniversary editions, just 99 pieces of each.

Accompanying them are everyday staples like T-shirts and hoodies, designed to bring our story to the streets.

Shot on location in Reykjavík, the campaign captures real people in real moments, wearing the collection in the places we’ve always belonged. It's a tribute to the community that’s carried us through nearly a century of weather and change.