Icelandic Search and rescue team from 1967

Since 1926


Boat on rough seas in 1930

Founded in 1926 to brave the elements

66°North was founded in 1926 by Hans Kristjánsson with the purpose of making protective clothing for Icelandic fishermen and workers braving the North Atlantic elements. Hans lived in Suðureyri in Súgandafjörður, in the Westfjords of Iceland. Here, weather conditions were extreme, and having suitable clothing was a matter of life and death.

Portrait of Hans Kristjánsson

Hans was passionate about creating garments to provide protection against these harsh conditions, so he moved to Norway to learn how to tailor and sew fishermen‘s clothing. When Hans moved back to Suðureyri in 1926 he founded Sjóklæðagerð Íslands (Fishermen‘s clothing factory of Iceland), now better known as 66°North.

66°North derives its name from the latitudinal line of the Arctic Circle which touches Súgandafjörður.

From oil-borne canvas anoraks to award winning jackets

In 1928 the company began to supply Icelandic search and rescue teams, and they still do a century on.

Today we bring the power and beauty of the North to the world through our products. This means comfortable, warm & durable clothes that make life and activity possible on any occasion, in any climate.

Challenging the weather for nine decades

Winter is never very far away at 66°North. The Icelandic weather is infamous for being extremely unpredictable, offering different combinations of rain, wind, snow and sun every day. We’ve been challenging it for over nine decades; so we know a thing or two about versatility.

Our philosophy has always been that weather shouldn’t be an obstacle when it comes to going places. Our clothing is designed to be comfortable in everyday life but at the same time keep you prepared for the worst.

A valuable ally in the great outdoors

Since 1926, 66°North has operated their own factories. Today, majority of the production takes place in Europe. We work closely with high quality fabric manufacturers to offer the most innovative and versatile materials available. Trained mountaineers, outdoor professionals and rescue team members test our products before they are manufactured in our own factories under close supervision.

This is how we know that clothing from 66°North will keep you sheltered and comfortable during the cold and wet winter days in the city and serve as a valuable ally when you decide to push your own limits in the great outdoors.


Up next

Design Philosophy

Our commitment is to create high quality products for versatile usage with the mindset that they should last.


All manufacturing and distribution causes harm to the earth. How then can a company be “sustainable,” and does that word still have meaning?