Preferred materials
The materials we choose are a direct response to our design approach. We select durable fibers and fabrics to make garments that last - minimizing harm to the environment and best serving our customers. We would rather make a garment that can be worn for a decade or more, than a more short-term "sustainable" alternative that might break down after two or three years, creating waste and driving consumption.
A preferred material is a fiber or raw material that delivers reduced impacts and increased benefits for climate, nature, and people against the conventional equivalent.