November 25th 2022
25% of all online sales on November 25th funded the protection of glaciers in Iceland.
Glaciers make Iceland an extraordinary place. Let's do what we can to keep it that way.
Glaciers dominate the landscape in so many parts of Iceland. They are the view from our home and a destination during the weekend. They shaped our mountains and create our rivers which carve up the landscape and make our country so extraordinary.
Icelandic glaciers are one of the reasons we exist as a company and we want to protect them. Whether you shop with us today or donate to Icelandic Glaciological Society directly, you will be helping preserve the Icelandic glaciers for future generations.
25% of all online sales will fund the protection of glaciers in Iceland.
All our glaciers have slowly but surely been disappearing through the years. For the past three years we have donated part of our sales to funds that all have one thing in common: protect our nature. In 2022, 25% of our online sales on the 25th of November were donated directly to the Icelandic Glaciological Society.
The Icelandic Glaciological Society was founded in 1950 to support research about our glaciers. There, both scientists and laymen get the opportunity to work together towards the same goal – documenting the disappearance of our glaciers.
Since 2019, we have not participated in Black Friday. Instead, we have donated 25% of our online sales to fund organizations that all have one thing in common: protect our nature.
2022 | Iceland Glaciological Society25% of online sales on Friday, November 25th, went to Iceland Glaciological Society.
2021 | Iceland Glaciological Society25% of online sales on Friday, November 26th, went to Iceland Glaciological Society.
2020 | The Icelandic Wetland Fund25% of online sales on Friday, November 27th, until Monday, December 30th, went to The Icelandic Environmental Association.
2019 | The Icelandic Environmental Association25% of online sales from Friday, November 29th, until Monday, December 2nd, went to The Icelandic Environmental Association.
"I see new landscapes being created on every trip. The glaciers are receding and thinning and new land is exposed beneath them."
Photographer RAX, Ragnar Axelsson, has been documenting the Arctic for four decades. He has seen first-hand the immense natural changes happening during this time and how global warming is affecting people’s lives in the Arctic.
A T-shirt made to raise awareness of how global warming is changing the landscape in Iceland. Icelandic glaciers are the fastest shrinking outside of the Polar ice caps. A rise of 2°C will see all Icelandic glaciers vanish.
For the fourth year running, we host our Glacier Friday. On Black Friday, the 25th of November, we donate 25% of our online sales directly to the Icelandic Glaciological Society.
This year Ragnar surveys Drangajökull’s east side for the second time. He took over from his father, Þröstur, who did it for 25 years. Þröstur took over from his uncle, Guðfinnur, who was in charge of the previous 50 years.
It has never been more important than it is now for the world’s scientific community to work together to find solutions to carbon dioxide emissions. The team behind the Icelandic company Carbfix has developed a method for sequestering CO2 in stone.
Chris Burkard is a world renowned adventure photographer with a passion for Iceland. He's explored the furthest reaches of the country over the last decade, growing a strong affinity to documenting the glacial river systems that run from the highlands all the way down to the ocean.
Glacier Friday over the years5 Articles
Life at the edge of the ice
Þorsteinn Roy and Svanhvít Helga Jóhannsdóttir
Andri Snær Magnason
On Time And Water