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We want the world to experience the power and beauty of the North.

Inspiration from our friends. We got together with a few of our friends and asked about their favourite holiday traditions

4x4 water crossing.mp4

Our garments can last several lifetimes. In the 66°North workshop we fix the inevitable wears and tears of used products. We stock an archive of fabrics, buttons and zippers and will not only mend your garment but also do our very best to make it look as fresh as the day it was bought.

We sat down with a few of our friends and got an insight into their favorite Christmas traditions and what they'd most prefer under the tree this year.

We sat down with a few of our friends and got an insight into their favorite Christmas traditions and what they'd most prefer under the tree this year. | 66°North

Þorbergur Ingi Jónsson grew up playing soccer during the long and snowy winters of eastern Iceland so he was never fazed by exercising outdoors. Soccer gave way to track and field but once he discovered ultra running in his twenties something clicked. An engineer by trade, on Iceland´s most popular cross country trail Þorbergur has the 5 best finishing times.

Fanney Þorbjörg started skiing at the age of 6 and from that point on, there. was no turning back. Today, she is not only an avid skier but also a dedicated trail runner and footballer. 

Emilie is a big Christmas fan, but she and her family have a lot of holiday traditions. She lives in Copenhagen and works as a social media influencer, DJ, podcast-host and takes care of various projects in the growing cultural-scene in Copenhagen.

Ása Steinars grew up surrounded by fascinating landscape and the forever changing weather in Iceland. This gave her a tight bond to the nature and its forces and eventually drove her to pursue a career as a travel photographer where she shares her work on social media.

In 2005, Wouter and Janne met in Reykjavík after both individually moving to Iceland to study and travel. It wasn't long before they started to travel the country together and quickly fell in love with the small fishing villages and the slow living fjord lifestyle. There was one particular place that captured their hearts, the small village of Þingeyri, where they noticed a run-down house in the middle of town. It was here that their future together in the Westfjords began.

Eydís María and Benjamin are both photographers and travel a lot because of their work, both around Iceland, where they live, and also to more exotic places. Benjamin is from Australia and moved to Iceland a few years ago, driven by the Icelandic nature and his constant search fro natural phenomena. Eydís María loves traveling to cold places and she traveled to Greenland last year and hopefully she will manage to go to Svaldbard this winter.

Gift guide

Gift guide

Gift guide

The Runner

Þorbergur Ingi

The Athlete

Fanney Þorbjörg

The Explorers

Benjamin and Eydís

The Traveller

Ása Steinars

The Urbanite

Guðrún Ýr

The Family

Wouter and Janne

Circular

A second life

2021

Gift guide

The Runner