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We want the world to experience the power and beauty of the North.

66°North teams up with Mia Regan & Selfridges to launch festival collection ahead of summer.

Kría Festival Collection | Selfridges Exclusive

Kársnes línan er hönnuð með hreyfanleika og þægindi í huga fyrir þau sem láta ekki íslenska rokið stoppa sig.

Kársnes is a highly breathable windbreaker collection that is designed for spring and summer outdoor activities. It is the perfect companion for running and cycling.

The Arctic is beautiful – but unforgiving. For nearly 100 years, 66˚North has made life and activity possible where otherwise there would be none. These are stories of adventure, exploration, and the extraordinary everyday. 

Steve Booker is a professional photographer based in the United Kingdom. He has worked with numerous high-profile brands and publications, including Nike, GQ, and Topman, and his work has been featured in numerious advertising campaigns and magazines.

Þú þarft ekki að fara langt til að upplifa eitthvað nýtt.

Gísli Matthías Auðunsson matreiðslumeistari frá Vestmannaeyjum býr ásamt konu sinni Hafdísi Konu Ástþórsdóttu og fjórum börnum á Helgafellsbrautinni í Vestmannaeyjum þar sem þau eru með tvö eldfjöll í bakgarðinum, Helgafell og Eldfell. Fjölskylda Gísla stofnaði og rekur veitingastaðinn Slippinn í Vestmannaeyjum. 

Eldfjöllin í bakgarðinum | Gísli Matthías

HönnunarMars er ein af fáum hönnunarhátíðum í heiminum þar sem ólíkar faggreinar hönnunar og arkitektúrs koma saman, allt frá fatahönnun til vöruhönnunar, arkitektúrs, grafískrar hönnunar, textílhönnunar, leirlistar, þjónustuhönnunar, stafræn hönnunar svo dæmi séu nefnd.

HönnunarMars x 66°Norður | Sky is the limit

DesignMarch brings together participants and guests with progressive design and innovation. The festival heralds new and surprising approaches and is a vibrant platform for ideas, diverse perspectives and knowledge driving force that enriches and enhances society.

DesignMarch x 66°North | Sky is the limit

Store in Hafnartorg, 101 Reykjavík, Iceland

Launching 25th May exclusively to Selfridges - the collection will be available in-store in London and Manchester, as well as at selfridges.com. Sign up to the 6°North Club to receive the latest news about the collection.

Fyrirtækjaþjónusta 66°Norður sérsníður tilboð í fatnað að þínum þörfum hverju sinni og öflugt teymi viðskiptastjóra aðstoðar þig
við að finna réttu vörurnar fyrir þína starfsmenn.

In Iceland, we are always waiting for summer. In fact, sometimes we wait for summer all "summer" long. On the first Thursday after the 18th of April every year, the wait is over and we celebrate the first day of summer in Iceland, even if the weather disagrees. On that day, there is an old tradition to give a sumargjöf or "summer gift" in English.

Við höfum öll beðið eftir sumrinu frá því í fyrra og nú er biðin á enda. Við viljum bara minna alla á að halda áfram að fara varlega og að klæða sig vel. Þar getum við hjálpað.

Við höfum öll beðið eftir sumrinu frá því í fyrra.

Valdís Steinarsdóttir hefur að undanförnu verið að rannsaka nýjar leiðir við framleiðslu á fatnaði þar sem hún hellir náttúrulegu fljótandi efni í tvívítt mót. 

Chef Gísli Matthías Auðunsson comes from the Westman Islands off the south coast of Iceland and lives with his wife Hafdís Ástþórsdóttir and four children in Helgafellsbraut on the main island. The family has two volcanoes in their backyard: Helgafell and Eldfell. Gísli’s family founded and runs the restaurant Slippurinn (The Boatyard) in the Westman Islands. 

Volcanoes in the backyard | Gísli Matthías

Valdís Steinarsdóttir has been researching new ways of manufacturing clothing. 

Get to know our collections in detail, from design concepts to real-world applications.

Introducing our third collaboration with the Danish brand GANNI, where we keep building on the effortless Copenhagen style and Icelandic heritage. The styles are exclusively made from unused fabric rolls, including recycled materials. The colorways are inspired by the extremes of Icelandic nature, e.g. the northern lights and volcanic landscapes.

Introducing our third collaboration with the Danish brand GANNI.

Landvörðurinn Helga Hvanndal hefur starfað á afskekktum stöðum víðs vegar um landið.  Hún segir okkur frá því þegar hún bjó ein í Dyrhólaeyjarvita og þeirri tilfinningu sem hún upplifði við ferðalög sín um óbyggðir Íslands.

As an Icelander, bathing in geothermal springs is a very big part of our culture. It comes from living on a volcanic island, with cold harsh weather, but plenty of natural warm water around. 

Crafted out of leftover Polartec Neoshell and fleece fabrics from last year's products, the new Kría capsule unites our heritage-inspired 90‘s design with a long-term sustainability commitment to never throw away product or materials. 

The discount code is valid for 66 hours, from June 1st 12:00pm GMT - June 4th 06:00am GMT 2023

Stór hluti af menningu Íslendinga er að baða sig í heitum laugum. Þetta fylgir því að búa á eldfjallaeyju með köldu og óvægnu veðurfari en með nóg af heitu vatni frá náttúrunnar hendi. 

Í júní ár hvert heldur Ísland upp á sjómannadaginn til heiðurs því hugrakka fólki sem hefur lagt hart að sér við að styðja við helstu atvinnugrein og líflínu Íslands. 

Being a fisherman was not a family-friendly job in the past, and some might argue it still is. 

Each year, Icelandic people dedicate the first Sunday in June to their fishermen. The day is marked by festivities, parades, rowing and swimming races, etc. 

Each year, Icelandic people dedicate the first Sunday in June to their fishermen.

Sjómennska var lengi framan af ekki fjölskylduvænt starf og eflaust einhver sem vill meina að slíkt sé starfið enn.

James Merry is a visual artist from the UK, now based in Iceland. He is primarily known for his hand embroidery, metalwork and mask-making, and has collaborated with institutions such as the V&A, Gucci, The Royal School of Needlework, Iris van Herpen, Tim Walker and Tilda Swinton. 

Gjafir og gjafakort frá 66°Norður hafa notið mikilla vinsælda í gegnum tíðina en fyrirtækið býður upp á mikið úrval af vönduðum vörum þar sem allir geta fundið eitthvað við sitt hæfi.

Skíðaiðkun er ómissandi hluti af vetrinum fyrir marga landsmenn, en dyntótt veðurfar getur þó alltaf sett strik í reikninginn. 

Þriðja samstarfslína 66°Norður og danska fatarmerkisins GANNI er komið í sölu. Flíkurnar eru gerðar með sjálfbærni í huga en þær eru framleiddar úr tæknilegum afgangsefnum úr verkmiðjum okkar og endurunnum efnum. 

Þriðja samstarfið okkar við danska vörumerkið GANNI.

Ranger Helga Hvanndal has worked in remote areas all over the country.  She describes the time when she lived completely alone in Dyrhólaey Lighthouse and the feelings she experienced travelling in the Icelandic wilderness.

Made for Life