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The story of Heidar Logi


The harshness of the Icelandic weather has never been a barrier for Heidar, who surfs the black beaches of Iceland on an everyday basis.

At an early age, Heidar Logi struggled in school and had a hard time dealing with his attention disorder. However, after finding a path in extreme sports, Heidar managed to overcome his battle with ADHD as he finally had a channel to direct all his excessive energy. We are completely taken by Heidar’s story, who continuously challenges the boundaries of a typical Nordic lifestyle.

"My whole childhood was kind of a chaos. I was hyperactive, I had an attention disorder, I got my energy out in a negative way, I was expelled from school and I was just constantly battling myself - couldn't sit still, couldn't be with my own thoughts.

I was put on Ritalin when I was 6 years old. On the Ritalin, I was way calmer. However, I felt like I had no personality at all. At a point of time, I felt like I couldn’t even hold up a normal conversation going as all the creativity of a fluent conversation just didn’t come."


"When I was around 15 I got to try surfing for the first time. There, I finally found a tool that could help me be calm and be myself. I could finally go to bed and just go to sleep. Instead of laying in bed for hours, with all that energy trapped inside. It was at that time that I realized that this was going to be my life."

“I always dreamed of becoming a sports professional - snowboarding or surfing, but there were so many things stopping me. I was working full-time and would come home tired like a dog. It’s hard to do much more than that. So a few years ago, I made a decision. I decided to focus only on what I loved doing and wanted to keep doing. It took a lot of work and a lot of time and it was pretty scary at first, but now I’m in a place where I can pretty much make everything I want to happen happen.”

“My life is pretty fast-paced now. There’s a lot of stuff going on, a lot of different projects, and many things I want to do. But when I practice yoga it’s all there is. My mind slows down and I enjoy spending time with myself. I thought it was pretty weird to begin with, but soon realized that it worked for me. You orientate your mind either in one specific direction or you try to empty it completely. You’re not wondering what to cook for dinner or when you’re going to wash your clothes. When you’re doing extreme sports, whether it’s surfing or off-road motorcycling, you have to focus 100% on what you’re doing because otherwise it’s very dangerous. So you’re pointing your mind in one direction. In a sense, extreme sports are a form of meditation because they unclutter your mind. The peace and calm that come with such focus are what makes people want to do extreme sports.”

Heidar Logi's favourite styles

Men 1/9
Men 3/9


€ 1.200,00
Men 5/9
Men 7/9
Men 8/9
Men 9/9

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