"The Icelandic clothing brand 66ºNorth Iceland needs little introduction, as their stylish outdoor garments are as popular with locals as they are with tourists. But you may not have known that 2006 is 66’s 80th."
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 Reykjavik.com
Mars 17, 2007

Hailing from Iceland, 66ºNorth has designed the gorgeous Gola Jacket (left). Technical and stylish - and designed for Icelandic cold—the Gola has a warm, knitted outer layer with a suede-fleece lining, plus a “hidden” windproof inner layer for added warmth.
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Rocky Mountain Sports Online
February 2007

"High performing technical jacket with body hugging 4-way stretch fabric (Polartec Power Stretch). It's comfortable next to your skin or as a mid-layer, plus it's extremely quick drying, has high reach arms, flat needle stitching for no-rub comfort and a zip neck to help ventilate. This product is AmSnow tested too. The quality of this jacket is excellent and the garment kept me warm and toasty. It works great as a mid-layer garment, looks good and is extremely comfortable."

American Snowmobiler
February 2007 - page 53

"Lined with soft, wicking microfleece, this stretchy pullover sports a wind-resistant nylon outer layer so versatile you can wear it against your skin or as a midlayer."
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"With a rugged soft-shell exterior and a smooth layer of Polartec insulation inside, these ski-or-snowboard pants are perfect for any winter adventure."
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66ºNorth, Iceland's super cool technical apparel company, is definitely on the map. Named after Iceland's near Arctic latitude, the company combines its knowledge of extreme weather with fashion-forward style that has captured the tastes of celebs such as Scarlett Johannson, Quenton Tarantino and Ewan McGregor."

Array
January 2007

"It's not only a looker, it cooks." "The jacket's strong point is the fabric Polartec Power Shield, which combines fleece insulation and water-proof/ breathable strengths in a single layer that protects against all but the nastiest weather. The fabric touts durable water repellency, blockage of 98% of wind and extreme abrasion resistance...Bottom line: it's warm, stretchy, comfortable and oh-so-cool." 

"Icelanders being geographically isolated and subject to environmental extremes have a vested interest in finding ways to stay toasty. Perhaps that's why the best winter coat we've discovered this year is from 66ºNorth, a company named for the latitude of the Arctic Circle, which bisects the northern region of the small country. The brand's Thorsmork Parka has a sleek windproof and waterproof nylon shell, stand-up collar, articulated elbows, and a luxe, raccoon-fur-edged hood. Even better, it's filled with thick goose down to protect you from the season's cruelest elements, be they encountered climbing Nordic peaks or hailing a cab on Fifth Avenue."

"Trends for fall 2007 include a color palatte of Icelandic landscapes - greys, warm neutrals, black, bone, sycamore green and sunset orange. 66ºNorth is adding an equestrian soft-shell and pants."

"As the winter sets in, we are pleased to direct your attention to 66ºNorth - which for different reasons is a hot pick for right now.This brand sums up the moment: authenticity. Unlike your typical outdoor and ski brands, which are marketed on an aesthetic or lifestyle, this stuff is the real deal. 66ºNorth is made in Iceland, by Icelanders. These are people who do authentic things; like fly-fishing in frigid waters, mud bogging across volcanic lava fields and eating herring for breakfast after clubbing all night. Iceland (as we've always maintained) rocks, and this is like the national uniform of Europe's coolest islanders."

The clothes, which are made for cold weather, are moving into the Tannery at Harvard Square and the company is considering opening a store in Boston, said 66°North - North America president Sharon Prince. "There's basically an underground movement that is starting," she said. "People who have been to Iceland are our biggest fans."
 www.bostonherald.com

 Boston Herald Tribune
July 17, 2006 - page 25

"This is the second year for 66°North in our review (and in North America), but the Icelandic company´s 80 years of experience show in the solid mountaineering-inspired technologies found in their outerwear line-up. With the Kjölur, however, 66°North blends the techie base with a freeride look. This Jacket looks and feels like suede, but retains its waterproof/breathable characteristics."

FREESKIER
2007 Ski Gear Buyer´s Guide

66°North - Keeping Iceland Warm since 1926. "When I found Iceland´s 66°North line of clothing, I got excited about looking hot when it´s cold outside, and so did SoHo, NY last season, when the likes of Quentin Tarantino, Julia Stiles, Scarlet Johansson, and Ewan McGregor stampeded their pop-up store and stockpiled the svelte-cut, hard-core outerwear, the same worn by Iceland´search-and-rescue teams."

MetroLA Magazine
August 2006 

"Check out this year´s crop of winners and make this season your best winter ever."

SKI Magazine
Buyer´s Guide 2007
September 2006

"This holiday season the company made an icy splash in SoHo with a temporary store that was a hit with chic New Yorkers on the lookout for something new, especially if it comes from the coolest country on the planet, Iceland......The brand already has an army of tastemakers spreading its message.......... Quentin Tarantino.... Julia Stiles..... Forest Whitaker............. Scarlet Johansson.............Ewan McGregor. With these heavyweights lined up, Patagonia might be shivering in their Gore-Tex boots already."

  ATLANTICA
January-February 2006
Vikings in SoHo

"66°North is selling Iceland, not fleece. Urban Outfitters and Fred Segal are as hip to it as outdoor specialty..... The message: When you buy a piece of 66°North, you buy a piece of Iceland. 66°North has an inherent mix of technical fabrics and design with appealing Euro styling. Integrating the two is the foundation of our brand."

SGI THE MAGAZINE
January 2006
New Frontier - Trend Spotting

MEN´S FITNESS MAGAZINE
March 2006
Shell Shocked - Glymur Jacket

OUTSIDE MAGAZINE
February 2006
66°North Vindur - Vindur

"The sleek togs, like the jacket (Kaldi Women´s Sweater) below are also found in Reykjavik, where locals wear them on endless summer night and through the arctic winter, and stateside where American seek them out at a growing number of sporting goods stores ."

CONDE NAST TRAVELER
January 2006
Warm Front - Kaldi Women's Sweater

"Go on a powder trip with winter sportswear that gives maximum performance on the slopes and looks hot on the streets."

CARGO
December/January 2006
HappyTrail - Kaldi Arctic Hat / Glymur Softshell Pants

Women like the looks of a $290 hip-length jacket with a knit collar and cuffs, which has been a best-seller, as have a $220 technical fleece motorcycle-type jacket, a $290 hooded seft shell jacket and a $75 wool hat with ear flaps and a fake-fur lining."

WWD
November 15th, 2005
Ready-to-Wear/Textiles

"Braving this winter will feel a touch less brutal, thanks to Icelandic outfitter 66°North's temporary shop in SoHo, where you can buy the same hard-core outerwear worn by the country's search-and-rescue teams.

Time Out New York
November 10-16th, 2005
Chatterbox

"Straight from the stormy climes of Iceland, 66°North brings 80 years of expertise at building clothing for the planet’s worst weather to the ski market in the Blafell combo. A double-layer of eVent fabric makes the Blafell incredibly breathable for a fully waterproof jacket, and the pant is a solid offering for all-mountain riding."
 www.freeskier.com

Freeskier 2006
Ski Gear Buyer’s Guide
Base Camp selection - Vindur Jacket

"This fleece-lined women's Polartec jacket is a midlayer hybrid so warm, we weren't surprised to find out the company's based in Iceland. The best part, though, is its hood; it turns with your head, expanding visibility far beyond the typical Gore-Tex tunnel."

Ski Magazine
September Buyer’s Guide
66°NORTH Glymur Softshell

National Geographic Adventure Magazine
October 2005

"Looking hot when it’s cold outside is no sweat in these chic and fleecy outfits from 66°North. Originally designed for fishermen, the clothing line has been glamming itself up of late with tighter, sexier togs than the usual bulk associated with winter wear. Though the brand’s name is a reference to the latitudinal line of the Arctic Circle, these wind- and waterproof cover-ups will look equally at home on the slopes of New Zealand’s Southern Alps or at the most fashionable ski resort in Japan.

DestinAsian
October 2005
Fashion
Esja Women's Jacket

"Protect yourself from Mother Nature with these wind and waterproof Glymur pants from 66°North"
 www.mensfitness.com

Men's Fitness
September 2005
66°NORTH Glymur pants

"The Icelandic label’s fleece jackets  are much more fitted than the traditional ones."
 www.wwd.com

WWD
July 12, 2005

"eVENT fabric is the most breathable waterproof material we’ve ever worn."
 www.backpacker.com

Backpacker Magazine
June 2005

"When it is raining daggers in Reykjavik, this two-layer piece keeps you bone dry…all that, and the tailored cut will carry you from peak to pub."
 Outside Online

Buyer’s Guide
Outside 2005 Annual (Blafell Jacket)

"The Glymur (which is the highest waterfall in Iceland ) is a no-frills, technical soft shell pant…this pant partners excellent wind resistance with good breathability."
www.backcountrymagazine.com

Backcountry Magazine
April 2005

"The Glymur Jacket is extremely light, moves freely, and is just what one needs while playing in cold temps. I don't feel the need to take it off just because I'm heating up. The jacket stays dry when I don't."

Justin Reyher
Mt. Washington Ski Patrol member

"66°NORTH’s Glymur (Women’s) Softshell jacket and matching pants not only perform well, but do it with panache."

APEX 2005 Award winner

"Being isolated, Icelanders are artistically creative and independent thinkers.  Our newly hired Icelandic ad agency won the EPICA award in Europe – this is equivalent to the CLIO awards in the U.S. – for our unexpected ads with a tinge of Icelandic fortitude and style…this type of independent spirit is reflected in our brand’s use of innovative new materials like eVENT, creating what I call a ‘Matrix Coat' out of Polartec’s Wind Pro Light and tailored, yet athletic signature designs."

Outdoor Retailer Winter Market
Saturday January 29th 2005
Interview with Sharon Prince, President 66°North, North America

"Prada meets Patagonia ."

Susy Korb
Chief Marketing Officer at Harry Winston
Wall Street Journal, January 28, 2005

"The cold doesn’t kill- wind-chill, moisture and bad clothing do,’ according to David Gardarsson, from Arsaell rescue team in Iceland .  When your backyard is Europe ’s biggest deep freeze, you have to wear the right type of clothing, otherwise you could find yourself in a rather smaller fridge.  Layers of breathable clothing, 66°North is popular with Icelanders, keep you warm when respooling the winch cable."
 www.lro.com

Land Rover Owner International
January 2005