66°NORTH continues to grow in popularity overseas. Sweden has now become just one of the foreign markets where the label has firmly established itself. For example, former tennis star Björn Borg has recently been seen in the new parka Snæfell, while actress Lena Olin was seen wearing an Esja parka. The Swedish stars of the Millennium trilogy, Lena Endre and Mikael Nyqvist, have also been spotted in clothing from 66°NORTH. It's quite clear that the Swedes like Icelandic design.

About 66°NORTH

Over the past ten years, 66°NORTH has grown extensively, and is now considered an expert in the production of a wide selection of advanced, hi-tech outdoor clothing. This expertise has been rewarded with numerous awards for its designs and marketing campaigns.66°NORTH - Sjoklaedagerdin Ltd. is one of Iceland's oldest manufacturing companies, which for decades was and is a market leader in the production of seaman's and work clothes.

Today, 66°NORTH - Sjoklaedagerdin has more than 300 employees and runs 10 shops in Iceland under the brands 66°NORTH and Rammagerdin. The company's website is http://www.66north.com/.