The Icelandic First Couple visited Vík in Myrdalur last weekend to learn firsthand about the volcanic eruption of Eyjafjallajokull.

President Olafur Ragnar Grimsson's wife, Dorrit Moussaieff, is known for her trendy sense of style and was dressed in a red winter Vatnajokull Primaloft Jacket from 66°North. 

The Vatnajokull Jacket is lined with revolutionary Primaloft microfibre material. Primaloft is recognised as having remarkable insulation properties. Many outdoor clothing manufacturers are choosing to use it instead of traditional materials like goose down.

Primaloft was originally developed for the U.S. Army because garments made from this material pack down well and are less voluminous than traditional insulation materials. Primaloft garments are soft, lightweight and repel water.

Primaloft is available as yarn that can be used for knitted garments. The material is also used as a filling for pillows and duvets.

About 66°North

66°North - Sjoklaedagerdin Ltd. is one of Iceland's oldest manufacturing companies For decades it has been a market leader in the production of seaman's and work clothes. Over the past ten years, 66°North has grown extensively and is considered an expert in the production of a wide selection of outdoor clothing. This expertise has been rewarded with numerous awards for its designs and marketing campaigns.

Today, 66°North - Sjoklaedagerdin has more than 300 employees and runs 10 shops in Iceland under the brands 66°North and Rammagerdin. The company’s website is http://www.66north.com/.