The Icelandic business publication Vidskiptabladid conducted recently, in collaboration with the research  company MRR, an opinion poll among executives in the 300 largest companies in Iceland. Among the questions asked was, "what Icelandic brand comes first to your mind?" The greatest part of the 354 executives replied with ‘66°North.'' Halldor G. Eyjolfsson, CEO of 66°North, says he is very proud of this, and that the brand had been growing gradually without much fanfare in the past years. The revenues have grown every year, and they have managed to let the company grow in this current recession. 66°North is also advancing in international markets, and the future looks bright.