Elle Magazine in Belgium published a news concerning the launch of the brand in Belgium, titled 66°North: the best of Iceland. The magazine has about 200.000 readers according to CIM. The magazine had this to say "What do Icelanders do? They have fish for breakfast, ski on glaciers and take hot baths outside.  But everything they do, they do in style; with clothing from 66°North. The outdoor brand for men, women and children was already back in 1926 making clothing for fisherman who had to endure snow storms and extremely cold weather. High technological material, easy to wear, comfortable and hugely popular in Iceland. Now also available in Belgium".

About 66°North

66°North - Sjoklaedagerdin Ltd. is one of Iceland's oldest manufacturing companies For decades it has been a market leader in the production of seaman's and work clothes. Over the past ten years, 66°North has grown extensively and is considered an expert in the production of a wide selection of outdoor clothing. This expertise has been rewarded with numerous awards for its designs and marketing campaigns.

Today, 66°North - Sjoklaedagerdin has more than 300 employees and runs 10 shops in Iceland under the brands 66°North and Rammagerdin. The company’s website is www.66north.com.