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News and Events - USA

27.8.2009

Liz Hayes covers Iceland in a 66°North wintercoat

60 Minutes AustraliaThe Australian version of the television news show 60 Minutes covered the situation in Iceland in a recent program. The presenter Liz Hayes went to Iceland to inquire about the matter and interviewed a few leaders and opinion makers in Icelandic society. She believes that if Icelanders were crazy enough to get themselves into these troubles then they will be bold enough to get themselves out if them again. In a part of the presentation, Ms. Hayes wore a Tindur down coat from 66°North.  

In her introduction Ms. Hayes says: "Take one small and rather odd island in the North Atlantic. Add a bunch of fishermen who fancy themselves as international bankers. Mix in a dash of hot Viking blood. And voila! You have a total catastrophe called Iceland."

Watch the clip: http://sixtyminutes.ninemsn.com.au/article.aspx?id=855189

About 66°North

66°North - Sjoklaedagerdin Ltd. is one of Iceland's oldest manufacturing companies For decades it has been a market leader in the production of seaman's and work clothes. Over the past ten years, 66°North has grown extensively and is considered an expert in the production of a wide selection of outdoor clothing. This expertise has been rewarded with numerous awards for its designs and marketing campaigns.

Today, 66°North - Sjoklaedagerdin has more than 300 employees and runs 10 shops in Iceland under the brands 66°North and Rammagerdin. The company’s website is www.66north.com.


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