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News and Events - USA

13.8.2009

A light jacket that surprises

Langjökull PrimaLoftThe new Langjokull PrimaLoft jacket has hit the stores of 66°North

Just recently a new line of coats that are named Langjokull entered the stores of 66°North. These are light jackets for men and women that are filled with PrimaLoft® insulation. Last fall, 66°North became the first among Icelandic outdoor wear companies to use PrimaLoft® insulation, when jackets named Vatnajokull were introduced. The receiving that Vatnajokull got was beyond all expectations, and thus it will be interesting to see how the Langjokull jackets will fare.

The Langjokull jackets have a comfortable cut and are suitable for daily wear both at school and in the office. The jackets are light and don’t hamper movement, while the PrimaLoft® gives good insulation against cold, and is also very soft and breathes well. In addition to that, the PrimaLoft® insulation is water repellant meaning that the body is kept dry and warm despite a wet Icelandic autumn.

About 66˚North

Langjökull dömu PrimaLoft jakki66°North is one of Iceland's oldest manufacturing companies, and has for decades been a market leader in seaman's and work clothes. In the past decade, 66°North has grown fast as it has leveraged its expertise into a wide selection of outdoor clothing, and has received numerous awards for its designs and marketing campaigns.

Today, 66°North has more than 300 employees and it runs 10 shops in Iceland under the brands 66°North and Rammagerdin.

The company’s website is www.66north.com.


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