Richard Hammond, one of the presenter-trio of the world popular TV car show Top Gear in Britain, is certainly one who values the garments of 66°North. In the two first episodes of the new series of Top Gear he wore a jacket that is named Vindur, or wind in English, which is a wind tight woolen jacket with a fleece lining. It is clear that Icelanders monitor the show closely since the company has received many comments on Mr. Hammond’s choice of clothes, even if these particular episodes haven’t yet been shown on Icelandic television.

Mr. Hammond has been seen wearing clothes from 66°North before on the show. He got to know the brand when the Top Gear team was filming in Iceland a few years ago. Since then, the company has also receive inquiries from the producers of Top Gear regarding getting clothes for their filming crew and show presenters, when they are filming in cold areas – for instance when they went to the North Pole with a team of Icelanders on specially altered SUV’s.

About 66˚North

66°North is one of Iceland's oldest manufacturing companies, and has for decades been a market leader in seaman's and work clothes. In the past decade, 66°North has grown fast as it has leveraged its expertise into a wide selection of outdoor clothing, and has received numerous awards for its designs and marketing campaigns.

Today, 66°North has more than 300 employees and it runs 10 shops in Iceland under the brands 66°North and Rammagerdin.

The company’s website is www.66north.com.