The British musician Gavin Rossdale and his wife, pop-singer and fashion icon Gwen Stefani, were present last weekend at a ski tournament that is held annually in Deer Valley in Utah. The family went skiing and Gavin even took part in the tournament. We have no reports of his success there, but one thing is clear which is that he knows how to choose the right outdoor wear, as he wore a sweater from 66°North in the slopes.

Gavin Rossdale thus joins the group of actor Jake Gyllenhaal and directors Quinten Tarantino and Eli Roth who all are great fans of 66°North.

About 66°North

66°North is one of Iceland's oldest manufacturing companies, and has for decades been a market leader in seaman's and work clothes. In the past decade, 66°North has grown fast as it has leveraged its expertise into a wide selection of outdoor clothing, and has received numerous awards for its designs and marketing campaigns. Today, 66°North has more than 300 employees and it runs 10 shops in Iceland under the brands 66°North and Rammagerdin. The company’s website is www.66north.com.