The Glymur Jacket from 66°NORTH draws attention in one film after another

The hottest garment in the movies these days is the Glymur Softshell Jacket from 66°NORTH. Actress Anita Briem wears this jacket in the Hollywood movie Journey to the Center of the Earth. Since the movie premiered this past summer in the Northern Hemisphere, 66°NORTH has noticed an increase in sales of the Glymur Softshell Jacket through its online store.

The latest film to dress its stars in 66°NORTH is the French Thriller Humains, which will premiere at the beginning of 2009. Humains is set in the Swiss Alps. It follows a group of scientists who are probing the development of man, and a family that must fight for their lives. Respected French actor, Dominique Pinon, well known for his roles in Amélie Poulain and Delicatessen, stars in the movie. The following image shows Pinon and actress Elise Otzenberger wearing Glymur Softshell Jackets from 66°NORTH.

For further information contact:
Helga Vidarsdottir - 66°NORTH's Vice President of Marketing
E-mail: helga@66north.is
Tel. +354 535 6600

About 66°NORTH

66°NORTH Ltd. is one of Iceland’s oldest manufacturing companies. It was established in the year 1926, it's been a longtime leading innovator in the creation of specialised clothing for use in the toughest conditions on land and sea. 66°NORTH Ltd also prides itself on being an expert in the production of supreme quality clothing for sports and leisure. Not only does 66°NORTH have happy customers, but an impressive list of awards for its designs and marketing campaigns.

Today, the company employs a team of over 300 people. It has 9 stores in Iceland under the names of 66°NORTH and Iceland Gift Store, as well as a store in Latvia and two stores in Lithuania. Furthermore the 66°NORTH apparel is sold in retail stores across Europe and North America.

For further information about 66°NORTH visit our international website, www.66north.com.