American movie directors Quentin Tarantino and Eli Roth came to Iceland on the 27th of December to celebrate the New Year. They must have read the bleak weather forecast for New Year's Eve, because one of the first things they did when they arrived, was to go to the 66°NORTH shop in Bankastraeti, downtown Reykjavik, and invest in some seriously warm and stylish outdoor clothes.

Tarantino and Roth know the brand well, and have been keen on praising the garments abroad. Roth wore 66°NORTH during the shooting of his horror movie Hostel 2, which was filmed in the Czechoslovakian capital of Prague where temperatures were very cold. Tarantino has shown up to a number of interviews wearing 66°NORTH. Most recently, he was pictured on the front page of the British paper, The Telegraph, wearing a cap emblazoned with the 66°NORTH logo.

Among the clothes that Tarantino and Roth bought yesterday were Stormur fleece jackets and thermal socks, and Roth also got some Víkur horse riding gear, as he is an Icelandic horse enthusiast. 

About 66°NORTH

66°NORTH Ltd. is one of Iceland’s oldest manufacturing companies. It was established in the year 1926, it's been a longtime leading innovator in the creation of specialised clothing for use in the toughest conditions on land and sea. 66°NORTH Ltd also prides itself on being an expert in the production of supreme quality clothing for sports and leisure. Not only does 66°NORTH have happy customers, but an impressive list of awards for its designs and marketing campaigns.

Today, the company employs a team of over 300 people. It has 9 stores in Iceland under the names of 66°NORTH and Iceland Gift Store, as well as a store in Latvia and two stores in Lithuania. Furthermore the 66°NORTH apparel is sold in retail stores across Europe and North America.

For further information about 66°NORTH visit our international website, www.66north.com.