Overall our conclusions from months of use with this shell is that it won’t disappoint those willing to spend some extra dough for its quality. There are certainly cheaper options available which can provide decent shelter from the elements, but few can match the Glymur’s top-notch performance in any condition, or its versatility as a slicker for cities or summits. Best of all, it’s highly unlikely you’ll run into a soccer mom wearing one in the grocery store outside of Iceland.
View article

Gear Patrol
April 14, 2011

"Iceland’s team in Vancouver received a range of clothing to wear at the official opening ceremony and around the Olympic village from sports brand 66°NORTH."
View article

WSA - Performance & Sports Materials
Volume 16, Issue 3 March/April, 2010

What do Icelanders do? They have fish for breakfast, ski on glaciers and take hot baths outside.  But everything they do, they do in style; with clothing from 66°North. The outdoor brand for men, women and children was already back in 1926 making clothing for fisherman who had to endure snow storms and extremely cold weather. High technological material, easy to wear, comfortable and hugely popular in Iceland. Now also available in Belgium.
View article

Elle Magazine
February 2, 2010

"he article talks about which 66°NORTH items are good for trekking. In it they also mention the functions of the material and the good look of the jacket for cooler evenings.
View article

NORR - Das Skandinavian Magazine
January, 2010

"The Askja Light Jacket from 66 Degrees North is designed to provide unsurpassed warmth for the area where it was designed – the edge of the Arctic Circle. 66 Degrees North was founded on the latitudinal line that marks the outer rim of the Artic Circle on the western side of Iceland."
 View article

Outdoor Recreation Gear Examiner - Jason Elliot
December 30, 2009

Stefan Karl an upcoming Icelandic actor in Hollywood wears the Papey hat from 66 North in an interview with Backstage Magazine. The magazine aim is to give actors all the information they need to succeed in the US film industry. The magazine has an online version and is sold on newsstands in New York, Los Angeles, and selects other areas, as well as nationwide by subscription.
 View article

Backstage Magazine
November 18, 2009

"The incredibly light and warm lifestyle favorite piece from 66°North got his name from the biggest european glacier: Vatnajökull! Being out of Nylon-ripstop it is easily foldable to a small size and isolates with a water-repellent PrimaLoft microfibre blend. Elastic  borders on sleeves and cap serve a better fit."
 View article

DSV Aktic Ski 
November 2, 2009

"Don't let the slim-cut vintage looks fool you these Icelandic Pants are thoroughly modern - and great for ski touring and boot-packing as well as days spent sculpting bumps. Wind-cutting Polertec Power Shield keeps you cozy and dry no matter your agenda."
 View article

Outside Winter 2010 Buyer's Guide 
October 22, 2009

"66 Degrees North has announced their Thorsmork Parka is now available at retail stores. The Thorsmork Parka is filled with high-quality goose down and utilizes rugged fabric. This 66 Degrees North parka is made to endure winter weather and extreme cold conditions - down to -13oF (-25oC). The detachable hood is trimmed with Raccoon fur which makes for a fashionable look."
 View article

Outdoor Recreation Gear Examiner - Jason Elliot
September 16, 2009

"Here's a recipe for disaster. Take one small and rather odd island in the North Atlantic. Add a bunch of fishermen who fancy themselves as international bankers. Mix in a dash of hot Viking blood. And voila! You have a total catastrophe called Iceland. If you think we've got problems, wait till you see this place. When the world economy started sliding, Iceland went into total meltdown. It was the first country to go completely broke. But before you sink into despair, let us tell you that if the Icelanders were crazy enough to get themselves into this mess, they might just be crazy enough to get themselves out of it."
 View video

60 Minutes, Australia
August 27, 2009

"Fashion and Beuty on ABC TV show. Fun and active kids' fashions to close summer and head back to school."
 View video

abclocal.go.com
August 20, 2009

"Richard Hammond in Top Gear wears 66ºNorth in one of the challenges."
 View video

Youtube.com
July 24, 2009

"One of the most popular is outdoor gear store 66 Degrees North. This place is an Icelandic institution. Their fleeces, jackets and hats are worn across the country like a badge of honour. And for good reason – the firm’s roots lie back in 1926, when they began to produce tough clothing to protect the country’s fishermen against the harshest Atlantic storms."
 View article

Manchester Evening News - Mike Keegan
July 18, 2009

"Britain's Next Top Model Cycle 5 - Episode # 6 / Part 1."
 View video

Youtube.com
May28, 2009

"Who says Scandinavians don’t have a sense of humor? I’m always on the lookout for local brand treatments when traveling. This campaign caught my eye on a recent trip to Iceland. 66 North is the most popular brand of outdoor clothing in a country known for having some of the worst weather conditions on the planet. What more endorsement do you need?"
 View article

Brand Rants
October 16, 2008

"The Icelandic clothing brand 66ºNorth Iceland needs little introduction, as their stylish outdoor garments are as popular with locals as they are with tourists. But you may not have known that 2006 is 66’s 80th."
 View article

 Reykjavik.com
March 17, 2007

Hailing from Iceland, 66ºNorth has designed the gorgeous Gola Jacket (left). Technical and stylish - and designed for Icelandic cold—the Gola has a warm, knitted outer layer with a suede-fleece lining, plus a “hidden” windproof inner layer for added warmth.
 View article

Rocky Mountain Sports Online
February 2007

"High performing technical jacket with body hugging 4-way stretch fabric (Polartec Power Stretch). It's comfortable next to your skin or as a mid-layer, plus it's extremely quick drying, has high reach arms, flat needle stitching for no-rub comfort and a zip neck to help ventilate. This product is AmSnow tested too. The quality of this jacket is excellent and the garment kept me warm and toasty. It works great as a mid-layer garment, looks good and is extremely comfortable."

American Snowmobiler
February 2007 - page 53

"Lined with soft, wicking microfleece, this stretchy pullover sports a wind-resistant nylon outer layer so versatile you can wear it against your skin or as a midlayer."
 View article

"With a rugged soft-shell exterior and a smooth layer of Polartec insulation inside, these ski-or-snowboard pants are perfect for any winter adventure."
 View article

66ºNorth, Iceland's super cool technical apparel company, is definitely on the map. Named after Iceland's near Arctic latitude, the company combines its knowledge of extreme weather with fashion-forward style that has captured the tastes of celebs such as Scarlett Johannson, Quenton Tarantino and Ewan McGregor."

Array
January 2007

"It's not only a looker, it cooks." "The jacket's strong point is the fabric Polartec Power Shield, which combines fleece insulation and water-proof/ breathable strengths in a single layer that protects against all but the nastiest weather. The fabric touts durable water repellency, blockage of 98% of wind and extreme abrasion resistance...Bottom line: it's warm, stretchy, comfortable and oh-so-cool." 

"Icelanders being geographically isolated and subject to environmental extremes have a vested interest in finding ways to stay toasty. Perhaps that's why the best winter coat we've discovered this year is from 66ºNorth, a company named for the latitude of the Arctic Circle, which bisects the northern region of the small country. The brand's Thorsmork Parka has a sleek windproof and waterproof nylon shell, stand-up collar, articulated elbows, and a luxe, raccoon-fur-edged hood. Even better, it's filled with thick goose down to protect you from the season's cruelest elements, be they encountered climbing Nordic peaks or hailing a cab on Fifth Avenue."

"Trends for fall 2007 include a color palatte of Icelandic landscapes - greys, warm neutrals, black, bone, sycamore green and sunset orange. 66ºNorth is adding an equestrian soft-shell and pants."

"As the winter sets in, we are pleased to direct your attention to 66ºNorth - which for different reasons is a hot pick for right now.This brand sums up the moment: authenticity. Unlike your typical outdoor and ski brands, which are marketed on an aesthetic or lifestyle, this stuff is the real deal. 66ºNorth is made in Iceland, by Icelanders. These are people who do authentic things; like fly-fishing in frigid waters, mud bogging across volcanic lava fields and eating herring for breakfast after clubbing all night. Iceland (as we've always maintained) rocks, and this is like the national uniform of Europe's coolest islanders."

The clothes, which are made for cold weather, are moving into the Tannery at Harvard Square and the company is considering opening a store in Boston, said 66°North - North America president Sharon Prince. "There's basically an underground movement that is starting," she said. "People who have been to Iceland are our biggest fans."
 www.bostonherald.com

 Boston Herald Tribune
July 17, 2006 - page 25

"This is the second year for 66°North in our review (and in North America), but the Icelandic company´s 80 years of experience show in the solid mountaineering-inspired technologies found in their outerwear line-up. With the Kjölur, however, 66°North blends the techie base with a freeride look. This Jacket looks and feels like suede, but retains its waterproof/breathable characteristics."

FREESKIER
2007 Ski Gear Buyer´s Guide

66°North - Keeping Iceland Warm since 1926. "When I found Iceland´s 66°North line of clothing, I got excited about looking hot when it´s cold outside, and so did SoHo, NY last season, when the likes of Quentin Tarantino, Julia Stiles, Scarlet Johansson, and Ewan McGregor stampeded their pop-up store and stockpiled the svelte-cut, hard-core outerwear, the same worn by Iceland´search-and-rescue teams."

MetroLA Magazine
August 2006 

"Check out this year´s crop of winners and make this season your best winter ever."

SKI Magazine
Buyer´s Guide 2007
September 2006

"This holiday season the company made an icy splash in SoHo with a temporary store that was a hit with chic New Yorkers on the lookout for something new, especially if it comes from the coolest country on the planet, Iceland......The brand already has an army of tastemakers spreading its message.......... Quentin Tarantino.... Julia Stiles..... Forest Whitaker............. Scarlet Johansson.............Ewan McGregor. With these heavyweights lined up, Patagonia might be shivering in their Gore-Tex boots already."

  ATLANTICA
January-February 2006
Vikings in SoHo

"66°North is selling Iceland, not fleece. Urban Outfitters and Fred Segal are as hip to it as outdoor specialty..... The message: When you buy a piece of 66°North, you buy a piece of Iceland. 66°North has an inherent mix of technical fabrics and design with appealing Euro styling. Integrating the two is the foundation of our brand."

SGI THE MAGAZINE
January 2006
New Frontier - Trend Spotting

MEN´S FITNESS MAGAZINE
March 2006
Shell Shocked - Glymur Jacket

OUTSIDE MAGAZINE
February 2006
66°North Vindur - Vindur

"The sleek togs, like the jacket (Kaldi Women´s Sweater) below are also found in Reykjavik, where locals wear them on endless summer night and through the arctic winter, and stateside where American seek them out at a growing number of sporting goods stores ."

CONDE NAST TRAVELER
January 2006
Warm Front - Kaldi Women's Sweater

"Go on a powder trip with winter sportswear that gives maximum performance on the slopes and looks hot on the streets."

CARGO
December/January 2006
HappyTrail - Kaldi Arctic Hat / Glymur Softshell Pants

Women like the looks of a $290 hip-length jacket with a knit collar and cuffs, which has been a best-seller, as have a $220 technical fleece motorcycle-type jacket, a $290 hooded seft shell jacket and a $75 wool hat with ear flaps and a fake-fur lining."

WWD
November 15th, 2005
Ready-to-Wear/Textiles

"Braving this winter will feel a touch less brutal, thanks to Icelandic outfitter 66°North's temporary shop in SoHo, where you can buy the same hard-core outerwear worn by the country's search-and-rescue teams.

Time Out New York
November 10-16th, 2005
Chatterbox

"Straight from the stormy climes of Iceland, 66°North brings 80 years of expertise at building clothing for the planet’s worst weather to the ski market in the Blafell combo. A double-layer of eVent fabric makes the Blafell incredibly breathable for a fully waterproof jacket, and the pant is a solid offering for all-mountain riding."
 www.freeskier.com

Freeskier 2006
Ski Gear Buyer’s Guide
Base Camp selection - Vindur Jacket

"This fleece-lined women's Polartec jacket is a midlayer hybrid so warm, we weren't surprised to find out the company's based in Iceland. The best part, though, is its hood; it turns with your head, expanding visibility far beyond the typical Gore-Tex tunnel."

Ski Magazine
September Buyer’s Guide
66°NORTH Glymur Softshell

National Geographic Adventure Magazine
October 2005

"Looking hot when it’s cold outside is no sweat in these chic and fleecy outfits from 66°North. Originally designed for fishermen, the clothing line has been glamming itself up of late with tighter, sexier togs than the usual bulk associated with winter wear. Though the brand’s name is a reference to the latitudinal line of the Arctic Circle, these wind- and waterproof cover-ups will look equally at home on the slopes of New Zealand’s Southern Alps or at the most fashionable ski resort in Japan.

DestinAsian
October 2005
Fashion
Esja Women's Jacket

"Protect yourself from Mother Nature with these wind and waterproof Glymur pants from 66°North"
 www.mensfitness.com

Men's Fitness
September 2005
66°NORTH Glymur pants

"The Icelandic label’s fleece jackets  are much more fitted than the traditional ones."
 www.wwd.com

WWD
July 12, 2005

"eVENT fabric is the most breathable waterproof material we’ve ever worn."
 www.backpacker.com

Backpacker Magazine
June 2005

"When it is raining daggers in Reykjavik, this two-layer piece keeps you bone dry…all that, and the tailored cut will carry you from peak to pub."
 Outside Online

Buyer’s Guide
Outside 2005 Annual (Blafell Jacket)

"The Glymur (which is the highest waterfall in Iceland ) is a no-frills, technical soft shell pant…this pant partners excellent wind resistance with good breathability."
www.backcountrymagazine.com

Backcountry Magazine
April 2005

"The Glymur Jacket is extremely light, moves freely, and is just what one needs while playing in cold temps. I don't feel the need to take it off just because I'm heating up. The jacket stays dry when I don't."

Justin Reyher
Mt. Washington Ski Patrol member

"66°NORTH’s Glymur (Women’s) Softshell jacket and matching pants not only perform well, but do it with panache."

APEX 2005 Award winner

"Being isolated, Icelanders are artistically creative and independent thinkers.  Our newly hired Icelandic ad agency won the EPICA award in Europe – this is equivalent to the CLIO awards in the U.S. – for our unexpected ads with a tinge of Icelandic fortitude and style…this type of independent spirit is reflected in our brand’s use of innovative new materials like eVENT, creating what I call a ‘Matrix Coat' out of Polartec’s Wind Pro Light and tailored, yet athletic signature designs."

Outdoor Retailer Winter Market
Saturday January 29th 2005
Interview with Sharon Prince, President 66°North, North America

"Prada meets Patagonia ."

Susy Korb
Chief Marketing Officer at Harry Winston
Wall Street Journal, January 28, 2005

"The cold doesn’t kill- wind-chill, moisture and bad clothing do,’ according to David Gardarsson, from Arsaell rescue team in Iceland .  When your backyard is Europe ’s biggest deep freeze, you have to wear the right type of clothing, otherwise you could find yourself in a rather smaller fridge.  Layers of breathable clothing, 66°North is popular with Icelanders, keep you warm when respooling the winch cable."
 www.lro.com

Land Rover Owner International
January 2005