Shop online:Note from our CEO
We recently celebrated 66°NORTH’s 80th anniversary. Simply put, we have been keeping Iceland warm since 1926. From the beginning our greatest positive feature has been the rapport we have with our customers and their devotion and loyalty to our apparel. We are grateful for this.
This special relationship, coupled with the excellence of our products, has seen the company rapidly expand in the last 15 years. We are experiencing enormous growth and have introduced our exceptional products to the rest of the world.
I find it extremely rewarding to lead such a talented team of people. They put their hearts and souls into our products. Their dedication means our customers receive only the best.
If I had to name just one thing to describe our apparel accurately, I would have to say, quality. In an ever changing world of fashion, techniques and materials, and in a relentless world of competition, we have never abandoned or even compromised our main goal; to provide our customers with the very best in design and function.
Our strength comes from our culture and our lifelong struggle with nature. Fortunately, we have been able to transfer this into the design and making of our apparel, enabling you to enjoy life wearing 66°NORTH.
Iceland is our natural laboratory and various groups of adventurers have proudly been our live researchers. They test our products and tell us what works and what we need to improve. Feedback from Icelandic search and rescue teams has resulted in our reputation for excellence and durability. Quality is our specialty. But, as important as it is, there’s more to it than just quality. What makes 66°NORTH unique is the combination of superior materials with fashionable, innovative, but at the same time, practical designs. A great deal of talent, thorough research and the experience of keeping Iceland warm for 80 years has led us to greatness.
The uniqueness of 66°NORTH products has attracted and satisfied the needs of international movie stars as well as Icelandic seamen, farmers, police, fire and rescue workers, golfers and mountaineers; exceptional and regular people engaging in ordinary or unique activities.
Our products combine experience, excellence and durability with the very best in design and function. It is as simple as that.
Halldór Eyjólfsson
66°North Iceland, CEO.
