66°NORTH celebrates 85 years of clothing Icelanders in a wide range of professions and occasions, whether fishermen, rescue teams, tourists, students, kindergarten children or their parents. The company traces its roots to 1926 when Sjóklædagerd Íslands hf. was established in Sudureyri in Súgandafjördur (North-West Iceland). It is from its location that the company's name is derived - the Arctic Circle, which lies at 66° north and is just south of Súgandafjördur.

 
The company's focus has always been on protecting Icelandic fishermen from the harsh weather in this part of the world. The design and manufacture of sailors' and workmen's clothes is the foundation on which all the company's operations is based, although the company's current core operations revolve around the design and manufacture of high-quality outdoor wear. Over the years, goods from 66°NORTH have touched the lives of Icelanders from an early age, and it is safe to say that almost every home in Iceland has at least one article of clothing from the company.

Great importance is attached to ensuring that the clothes from 66°NORTH withstand the most difficult of weather conditions and that they are durable. As evidence of its success in these matters, the company has, for instance, successfully provided services to and worked closely with the Icelandic Association for Search and Rescue (ICE-SAR), the police and fire brigades. The company is extremely proud of this collaboration, which has provided good insights and opportunities to grow even stronger in the field of designing and manufacturing high-quality outdoors clothes.

We at 66°NORTH look forward to continuing to be a part of the daily life of Icelanders, while at the same time further promoting the company overseas. Although the company's opportunity for growth is greatest abroad, we are well aware that our relationship with Iceland, and the members of various professions in Iceland, is the trait that makes us stand out from other companies, and we will, therefore, continue to strengthen this relationship.

About 66°NORTH

Over the past ten years, 66°NORTH has grown extensively, and is now considered an expert in the production of a wide selection of advanced, hi-tech outdoor clothing. This expertise has been rewarded with numerous awards for its designs and marketing campaigns.66°NORTH - Sjoklaedagerdin Ltd. is one of Iceland's oldest manufacturing companies, which for decades was and is a market leader in the production of seaman's and work clothes.

Today, 66°NORTH - Sjoklaedagerdin has more than 300 employees and runs 10 shops in Iceland under the brands 66°NORTH and Rammagerdin. The company's website is http://www.66north.com/.