66°NORTH recently took part in OutDoor, a large trade show held in Friedrichshafen, Germany for companies selling outdoor clothing. Buyers looking for something new for summer 2011 knew exactly where to find things-at the OutDoor 2010 Trade Fair. This exhibition is an important arena for outdoor labels aiming to get their products onto the markets. OutDoor attracts more high-quality labels, new technology and innovative designers than any other trade fair in this field.

This is the third year in succession that 66°NORTH has been an exhibitor at OutDoor, and our lines have always been highly regarded and received positive reviews. Our exciting new summer designs for 2011 attracted special attention, and 66°NORTH is now recognised for having a genuine summer line.

About 66°North

66°North - Sjoklaedagerdin Ltd. is one of Iceland's oldest manufacturing companies For decades it has been a market leader in the production of seaman's and work clothes. Over the past ten years, 66°North has grown extensively and is considered an expert in the production of a wide selection of outdoor clothing. This expertise has been rewarded with numerous awards for its designs and marketing campaigns.

Today, 66°North - Sjoklaedagerdin has more than 300 employees and runs 10 shops in Iceland under the brands 66°North and Rammagerdin. The company's website is http://www.66north.com/.