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News and events

2.11.2009

DSV Aktive features 66°North

DSV Magazine CoverThe newest issue of the German magazine DSV Aktive features the presentation of our Vatnajokull jacket. The magazine says that “the incredibly light and warm lifestyle favorite piece from 66°North got his name from the biggest european glacier: Vatnajökull! Being out of Nylon-ripstop it is easily foldable to a small size and isolates with a water-repellent PrimaLoft microfibre blend. Elastic  borders on sleeves and cap serve a better fit.”

Below are some interesting statistics for the magazine.

Printed Copies: 202,893
Circulation: 202,069
Readers: 440,000, whereby 65% of the readers are male and 35% of the readers are female.

About 66°North

66°North - Sjoklaedagerdin Ltd. is one of Iceland's oldest manufacturing companies For decades it has been a market leader in the production of seaman's and work clothes. Over the past ten years, 66°North has grown extensively and is considered an expert in the production of a wide selection of outdoor clothing. This expertise has been rewarded with numerous awards for its designs and marketing campaigns.

Today, 66°North - Sjoklaedagerdin has more than 300 employees and runs 10 shops in Iceland under the brands 66°North and Rammagerdin. The company’s website is www.66north.com.


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