66°North has been introducing its new summer collection during the past month. The collection has gotten great reviews especially at the OutDoor trade show in Friedrichshafen Germany.

The reaction of buyers and journalists was terrific, and the company has received many inquiries about the brand and its market position abroad. The new summer collection hits the mark superbly with a very wide group of people.

The outdoor industry is growing strong these days and one can find many interesting features and innovations in the outdoor clothing business. Judging by the summer collections this year outdoor brands are undaunted of the economic situation in the world and are retaining the same creativeness and professional approach as before.

About 66°North

66°North - Sjoklaedagerdin Ltd. is one of Iceland's oldest manufacturing companies For decades it has been a market leader in the production of seaman's and work clothes. Over the past ten years, 66°North has grown extensively and is considered an expert in the production of a wide selection of outdoor clothing. This expertise has been rewarded with numerous awards for its designs and marketing campaigns.

Today, 66°North - Sjoklaedagerdin has more than 300 employees and runs 10 shops in Iceland under the brands 66°North and Rammagerdin. The company’s website is www.66north.com.