Shmuley Boteach is an American rabbi who has been popular in the US among other as a TV host and a writer. Many world known celebrities are and have been among his personal friends, among them can be named the late Michael Jackson and Oprah.

Shmuley is these days in Iceland recording his newest TV show, and he was there at the moment when the world learned of the death of Michael Jackson, who was a member of Shmuley’s synagogue. Because of his decease, Shmuley has given many interviews to the world media. Last weekend, he was for instance interviewed by CNN where he wore a Vík sweater from 66°North, so it’s clear that he values both Iceland’s nature and Icelandic design.

Shmuley is the newest member of an ever growing group of well known individuals who choose 66°North and appreciate the clean lines of the design and the quality that the company stands for. Others who have been seen recently wearing 66°North are Quentin Tarantino, Jake Gyllenhaal, Mel Gibson and Crown Princess Mary of Denmark to name a few.

About 66˚North

66°North is one of Iceland's oldest manufacturing companies, and has for decades been a market leader in seaman's and work clothes. In the past decade, 66°North has grown fast as it has leveraged its expertise into a wide selection of outdoor clothing, and has received numerous awards for its designs and marketing campaigns.

Today, 66°North has more than 300 employees and it runs 10 shops in Iceland under the brands 66°North and Rammagerdin.

The company’s website is www.66north.com